Global Campaign & Content Strategy Lead

Clearwater Analytics; New York (NY); On-site; USD 102,000 - 144,000; Full time

Benefits offered by this job

Health insurance

Vision and dental insurance

401(k)

PTO

Parental leave

Medical leave

STD/LTD

Job summary

Clearwater Analytics is seeking a Global Integrated Campaign Program Manager to optimize content across multi-channel campaigns. You’ll evaluate existing assets, leverage performance data, and shape strategies to extend content life while coordinating with marketing, product and regional teams.

You’ll report to the Head of Demand Generation and contribute to a data-driven approach that improves content effectiveness during long sales cycles.

Qualifications

• 8+ years of experience in content and nurture marketing.
• Strong analytical skills with data-driven decision making.
• Hands-on experience with analytics tools and content/reporting dashboards.
• Proven ability to turn aging content into stronger assets.
• Strong written and verbal communication skills.

Responsibilities

• Evaluate existing content across campaigns, channels, and regions to identify overlaps, gaps, and opportunities for synergy.
• Use performance data to determine what to expand, amplify, or retire.
• Identify content gaps against the buyer journey and recommend new investments.
• Develop strategies to extend the life of content through repurposing and updates.
• Generate new, engaging formats and distribution approaches for content.
• Partner with content, creative, demand gen, product marketing, and regional teams for alignment.
• Partner with marketing operations to track performance against KPIs and sharpen content strategy.

Skills

Content marketing

Nurture marketing

Analytics

Cross-functional collaboration

Communication

Project management

Education

Bachelor's degree in business, marketing, communications, or related field

Tools

Analytics tools

Content dashboards

Job description

Clearwater Analytics is seeking a Global Integrated Campaign Program Manager to optimize content across multi-channel campaigns. You’ll evaluate existing assets, leverage performance data, and shape strategies to extend content life while coordinating with marketing, product and regional teams.

You’ll report to the Head of Demand Generation and contribute to a data-driven approach that improves content effectiveness during long sales cycles.