Marketing Operations Manager

CallTower; South Jordan (UT); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Market comp review

Employer medical plans

Dental & Vision

PTO from day one

401k match

Parental leave

Life & LTD & EAP

Telehealth access

Gym pass

Job summary

CallTower is seeking a results-driven Marketing Operations Manager to lead analytics-driven campaigns across the US, Canada, and EMEA. You will oversee strategic marketing initiatives, ICPs/IPPs, and cross-functional collaboration to drive measurable ROI.

You will manage a multidisciplinary team, mentor talent, and optimize MDF processes while partnering with stakeholders to align with global brand goals and regional nuances.

Qualifications

• 7+ years of marketing experience with at least 3 years in a strategic leadership role.
• Deep understanding of analytics and ability to interpret data to drive decisions.
• Expertise in ICP/IPP targeting and directive marketing strategies.
• Strong communication skills with experience presenting complex strategies to diverse audiences.
• Global marketing experience across US, Canada, and EMEA.

Responsibilities

• Lead a multidisciplinary marketing team and mentor talent.
• Develop and implement marketing strategies targeting ICPs/IPPs for US, Canada and EMEA.
• Tailor regional strategies while maintaining global brand consistency.
• Oversee MDF management and ensure compliant, timely submissions.
• Design audience-centric campaigns with measurable outcomes and ROI.
• Oversee end-to-end campaigns, leveraging analytics for optimization.
• Provide clear reporting and stakeholder updates.

Skills

Marketing leadership

Analytics

ICP/IPP targeting

Strategic planning

Communication

Education

Bachelor's degree in Marketing

MBA (preferred)

Job description

Description

Job Purpose

We are seeking a results-driven Marketing Operations Manager with a deep understanding of analytics and exceptional communication skills to lead our dynamic marketing team. This individual will be responsible for delivering impactful, highly targeted campaigns and initiatives while overseeing marketing strategies across the US, Canada, and EMEA regions. The Marketing Operations Manager will ensure that all directives align with our strategic goals, focusing on ideal customer profiles (ICPs) and ideal partner profiles (IPPs).

If you excel in managing teams, thrive on deciphering data-driven insights, and can effectively communicate across all

levels and regions, we encourage you to apply.

Key Responsibilities:

• Team Leadership: Manage, mentor, and inspire a multidisciplinary marketing team, ensuring alignment and collaboration to execute strategic goals with tactical focus.
• Strategic Planning: Develop and implement forward-thinking marketing strategies targeting ICPs and IPPs, reinforcing our brand position with a focus on US, Canada, and EMEA markets.
• Regional Adaptation: Tailor strategies to address dynamics in each region (US, Canada, and EMEA) while maintaining global brand consistency.
• MDF Management: Oversee the claiming and processing of Market Development Funds, ensuring compliance, timely submissions, and effective utilization to support marketing initiatives.
• Audience-Centric Marketing: Design and execute directive marketing initiatives with a sharp focus on key audience segments, ensuring relevance and engagement across regions.
• Campaign Management: Oversee end-to-end campaign execution, including leveraging analytics to drive performance optimization and measurable outcomes in regional markets.
• Performance Tracking: Analyze complex data sets to evaluate marketing strategies, identify opportunities for improvement, and maximize ROI while providing clear, actionable reporting.
• Stakeholder Collaboration: Build strong relationships with internal and external stakeholders across all regions, communicating strategies and insights with clarity and influence.
• Other duties as assigned by Management

Qualifications:

• Bachelor's degree in Marketing, Business, Analytics, or a related field; MBA is a plus.
• 7+ years of marketing experience, with at least 3 years in a strategic leadership role.
• Proven ability to manage teams, deliver measurable results, and align marketing initiatives with organizational goals.
• Deep understanding of analytics, with a strong ability to interpret data and provide actionable insights that drive decision-making.
• Expertise in ICP/IPP targeting and directive marketing strategies.
• Exceptional written and verbal communication skills, with experience presenting complex strategies and findings to diverse audiences.
• Strong understanding of global marketing trends, with demonstrated success across the US, Canada, and EMEA markets.
• Analytical mindset with expertise in performance metrics and marketing technologies.
• Ability to manage multiple projects and regional campaigns simultaneously with precision.

Benefits: USA

• Annual market comp evaluation
• 85% employer paid medical plans (HDHP and PPO options)
• Dental/Vision
• PTO accrual starts day one
• 100% 401k match on first 4%
• Paid Parental Leave
• 100% Employer paid life insurance, LTD, EAP, telehealth, Gym Pass