Senior Digital Marketing Lead: Campaigns & Analytics

American Tower; Woburn (MA); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Healthcare coverage

401(k) plan

Paid time off

Office holidays & leave

Employee Stock Purchase Plan

Job summary

American Tower is seeking a Senior Marketing Specialist to join its Marketing team. You will drive integrated digital marketing programs across email, web, paid media, and events, while optimizing campaigns and measuring impact.

The role emphasizes marketing automation, CRM operations, and data-driven decision making to improve performance and business outcomes. You will collaborate with cross-functional teams to implement campaigns, develop dashboards, and maintain tracking standards.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field, or equivalent experience.
• 5+ years of experience in digital marketing or related functions.
• Familiarity with HTML, CSS, email deliverability, and CAN-SPAM/CASL/GDPR compliance; testing emails, landing pages, and forms.

Responsibilities

• Build, launch, and optimize multi-channel digital marketing campaigns across email, web, paid media, landing pages, webinars, events, and nurture programs.
• Support marketing automation and CRM campaign operations, including lead scoring, routing, segmentation, workflows, and data quality.
• Coordinate paid digital advertising programs across Google Ads, LinkedIn Ads, and related platforms; manage targeting, setup, budgeting, testing, and optimization.
• Track the full digital customer journey from first touch to closed-loop reporting and opportunity influence.
• Use web analytics tools to evaluate traffic sources, user behavior, content engagement, conversions, and campaign effectiveness.
• Develop and maintain campaign tracking standards with UTM params, conversion events, attribution logic, and reporting docs.
• Create dashboards and recurring reports covering campaign performance, paid media results, web analytics, attribution, and funnel progression.
• Collaborate with Marketing, Sales Operations, BI, Digital, vendors, and agencies to align campaigns and tech with business goals.
• Identify opportunities to improve campaign processes, MarTech integrations, lead quality, conversion rates, and operational efficiency.
• Other duties as assigned.

Skills

Digital marketing

Marketing automation

CRM campaigns

Web analytics

Customer journey analysis

Data-driven decision making

Campaign optimization

Cross-functional collaboration

Presentation skills

Strategic thinking

Education

Bachelor’s degree or equivalent experience

Tools

Salesforce

Marketo

HubSpot

Salesforce Marketing Cloud

Google Analytics

Google Tag Manager

Adobe Analytics

Power BI

Tableau

Looker Studio

Job description

American Tower is seeking a Senior Marketing Specialist to join its Marketing team. You will drive integrated digital marketing programs across email, web, paid media, and events, while optimizing campaigns and measuring impact.

The role emphasizes marketing automation, CRM operations, and data-driven decision making to improve performance and business outcomes. You will collaborate with cross-functional teams to implement campaigns, develop dashboards, and maintain tracking standards.