Global Marketing Analytics & Strategy Lead

100 Salesforce, Inc.; Chicago (IL); Hybrid; USD 117,000 - 178,000; Full time

Job summary

Salesforce is seeking a Marketing Operations Lead within the Global Marketing Analytics team. The role blends marketing strategy with technical execution, turning business needs into clean, source-of-truth reporting to guide top-level decisions.

This is a hybrid role with three days in office weekly. You'll drive analytics roadmaps, leverage data from campaigns and funnels, and partner with product and engineering to raise data quality and scalability.

Qualifications

• 5–7 years of experience in an analytical role.
• Mastery of PRD format with precise if-then logic.
• Excel/Google Sheets proficiency and Tableau Desktop expertise.
• Strong data exploration skills to derive actionable insights.
• Experience with data storytelling tools like PowerPoint.
• Ability to work across cross-functional teams and stakeholders.

Responsibilities

• Lead large cross-functional initiatives and define analytics roadmap.
• Apply marketing analytics to funnel and campaign hierarchies.
• Improve data quality, efficiency, and scalability with eng teams.
• Translate analyses into clear campaign requirements for VP-level.
• Propose new projects to address business gaps and improve processes.
• Partner with stakeholders to understand needs and drive strategy.
• Incorporate AI/agent tools into workflows and share best practices.
• Mentor junior team members on analytical tools and standards.

Skills

Excel/Google Sheets

Tableau Desktop

Data analysis

Marketing analytics

PRD writing

Cross-functional teams

Data storytelling

Stakeholder communication

Tools

Tableau Desktop

PowerPoint

Job description

Salesforce is seeking a Marketing Operations Lead within the Global Marketing Analytics team. The role blends marketing strategy with technical execution, turning business needs into clean, source-of-truth reporting to guide top-level decisions.

This is a hybrid role with three days in office weekly. You'll drive analytics roadmaps, leverage data from campaigns and funnels, and partner with product and engineering to raise data quality and scalability.