Marketing Strategy & Operations, Lead, Global Marketing Analytics

Salesforce; Illinois; Hybrid; USD 120,000 - 150,000; Full time

Job summary

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The Marketing Analytics team leads reporting, dashboards, and data science analyses that inform decisions at the highest levels. This hybrid role requires three days in the office each week.

You will join the Global Marketing Analytics team's Campaign Operations group, translating business needs into clean, source-of-truth reporting that shapes strategy and impact.

Qualifications

• 5-7 years of experience in an analytical role.
• Proficient in Excel/Google Sheets and Tableau Desktop or similar data visualization tool.
• Strong data exploration and analysis skills.
• Experience with marketing analytics and KPIs.
• Excellent written and oral communication skills.

Responsibilities

• Lead full, large-scale cross-functional initiatives independently, managing ambiguity and contributing directly to the team's analytics roadmap and priorities.
• Apply expert marketing analytics knowledge of the sales/marketing funnel and campaign hierarchies to identify new opportunities based on data-driven insights.
• Drive major improvements to data quality, efficiency, and scalability by partnering closely with product and engineering teams.
• Synthesize complex analytical findings into clear campaign requirements, including when navigating conflicting input from VP+ stakeholders.
• Propose and execute new projects based on identified business gaps, cover team gaps, and implement process improvements.
• Partner directly with business stakeholders to understand their needs and facilitate cross-functional discussions that influence data-driven strategy.
• Integrate AI and agent tools into standard project workflows to drive measurable efficiency gains, and document and share best practices with the broader team.
• Act as a subject matter expert, coaching and mentoring junior team members on analytical tools, campaign best practices, and communication standards.

Skills

Analytical thinking

Data storytelling

Excellent communication

Time management

Tools

Excel/Google Sheets

Tableau Desktop

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

You'll join the Global Marketing Analytics team's Campaign Operations group, the center of excellence that sets global standards for how campaigns, dashboards, metrics, and data science analyses are built and used across Salesforce's marketing organization. As Marketing Operations Lead, you'll sit at the intersection of marketing strategy and technical execution, translating business needs into clean, source-of-truth reporting that shapes decisions at the highest levels. This is a hybrid role with three days in office each week.

What You'll Actually Be Doing

• Lead full, large-scale cross-functional initiatives independently, managing ambiguity and contributing directly to the team's analytics roadmap and priorities
• Apply expert marketing analytics knowledge of the sales/marketing funnel and campaign hierarchies to identify new opportunities based on data-driven insights
• Drive major improvements to data quality, efficiency, and scalability by partnering closely with product and engineering teams
• Synthesize complex analytical findings into clear campaign requirements, including when navigating conflicting input from VP+ stakeholders
• Propose and execute new projects based on identified business gaps, cover team gaps, and implement process improvements
• Partner directly with business stakeholders to understand their needs and facilitate cross-functional discussions that influence data-driven strategy
• Integrate AI and agent tools into standard project workflows to drive measurable efficiency gains, and document and share best practices with the broader team
• Act as a subject matter expert, coaching and mentoring junior team members on analytical tools, campaign best practices, and communication standards

You're Our Person If...

• You have 5-7 years of experience in an analytical role
• You've mastered technical writing in PRD format, including defining "if-this-then-that" logic and edge cases with precision
• You’re highly proficient in Excel/Google Sheets and proficient in Tableau Desktop or a similar data visualization tool for parsing large datasets
• You have strong data exploration and analysis skills, with the ability to derive actionable insights and guide decision-making
• You’re familiar with marketing practices, KPIs, and marketing analytics
• You have experience using data storytelling tools like Google Slides or PowerPoint, with excellent written and oral communication skills
• You’re detail-oriented with strong time management and prioritization skills in unstructured environments
• You take initiative in developing solutions to unstructured problems and communicating results to key stakeholders
• You have experience working across cross-functional teams and stakeholders

Even Better If...

• You have Salesforce experience or product knowledge
• You have marketing analytics or marketing operations experience
• You have enterprise (B2B) marketing experience

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.