Global Industrial B2B Digital Marketing Specialist

Harmonic Drive LLC; Beverly (MA); On-site; USD 60,000 - 80,000; Full time

Job summary

Harmonic Drive LLC is seeking a Digital Marketing Specialist to drive revenue growth, lead generation, and brand awareness for its precision motion control solutions. The role blends digital marketing with technical content development and product marketing support across industrial B2B markets.

The candidate should have strong experience in website management, SEO, graphic design, video creation, and collaboration with global marketing teams to ensure consistent brand messaging.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Engineering or related field.
• 3+ years’ experience marketing experience in a manufacturing, industrial automation or technical B2B environment.
• Experience managing websites and CMS platforms.
• Strong understanding of SEO, Google Analytics, and digital marketing best practices.
• Experience creating and editing professional video content.

Responsibilities

• Manage and maintain company website content and user experience.
• Strategize and execute SEO including keyword research and on-page optimization.
• Monitor website analytics and optimize traffic, engagement, and lead conversion.
• Manage digital advertising campaigns (Google Ads, retargeting).
• Create and optimize landing pages for products and campaigns.
• Design marketing collateral for print and digital distribution.
• Plan, script, produce, and edit marketing and product videos.

Skills

Digital marketing

SEO

Website management

Content development

Graphic design

Video production

Technical communications

Industrial B2B marketing

Education

Bachelor's degree in Marketing/Communications/Engineering

Tools

Umbraco CMS

Adobe Creative Cloud

Google Analytics

Microsoft Office

Job description

Harmonic Drive LLC is seeking a Digital Marketing Specialist to drive revenue growth, lead generation, and brand awareness for its precision motion control solutions. The role blends digital marketing with technical content development and product marketing support across industrial B2B markets.

The candidate should have strong experience in website management, SEO, graphic design, video creation, and collaboration with global marketing teams to ensure consistent brand messaging.