Global Industrial Marketing Lead — Digital, Content & Events

Cooper Machinery Services; Houston (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Company-paid life and disability

401(k) with company match

Parental leave

Employee assistance program

Job summary

Cooper Machinery Services in Houston, TX seeks a Senior Marketing Specialist to own how the company presents to customers and the industry. You will manage the website, social channels, literature, ads, video, and tradeshow booths, working with leaders across the company to ensure consistent messaging worldwide.

You will write, design, shoot, and build content, while driving SEO, analytics, and sales tools to simplify complex products for customers and decision-makers.

Qualifications

• Bachelor’s degree in marketing, business, communications, journalism, or a related field.
• 5+ years of experience in marketing, business, communications, journalism, or a related field.
• Experience leading initiatives of moderate scope and impact, from planning resources and deadlines through completion and reporting results to leadership.

Responsibilities

• Own how Cooper shows up for customers and the industry across website, social channels, literature, ads, video, and tradeshow booths.
• Run our digital presence: website, social pages, SEO, and content updates.
• Measure website and social analytics to guide content decisions.
• Create brochures, fact sheets, and sales tools that explain complex products clearly.
• Develop promotional materials, manage storefront and inventory, and process invoices with vendors.
• Provide PowerPoint support for customer-facing and senior management presentations.
• Place print ads in industry publications.
• Write and edit content for web pages, brochures, graphics, and publications.
• Capture events and products with photography and video, then edit for use.
• Coordinate tradeshows including space, logistics, events, graphics, and invoicing.

Skills

Marketing strategy

Content creation

Project management

Brand storytelling

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Cloud

Microsoft Office

CMS (Content Management System)

HTML/CSS basics

Job description

Cooper Machinery Services in Houston, TX seeks a Senior Marketing Specialist to own how the company presents to customers and the industry. You will manage the website, social channels, literature, ads, video, and tradeshow booths, working with leaders across the company to ensure consistent messaging worldwide.

You will write, design, shoot, and build content, while driving SEO, analytics, and sales tools to simplify complex products for customers and decision-makers.