Product Marketing Lead - B2B Growth & Launch Expert

Harmonic; New York (NY); On-site; USD 175,000 - 225,000; Full time

Job summary

Harmonic seeks a senior B2B marketing leader to define the narrative for investors, enterprise innovation, and GTM teams. You will own product positioning and end-to-end launches, crafting collateral that helps GTM win new business and drive expansion.

Your copy will be clear, precise, and adaptable to multiple audiences. You will own product launches, including media mix and collateral, ensuring Harmonic's value is clearly communicated to the right people and segments.

Qualifications

• 5-8 years in B2B marketing at a high growth company, including end-to-end ownership of product positioning and launches.
• Fluent in the whole marketing function: positioning, demand, brand, enablement.
• Copy is plain, precise, and adaptable across audiences.

Responsibilities

• Define the narrative for target segments (investors, enterprise innovation, GTM teams).
• Build collateral (talk tracks, battle cards, product docs) for GTM to win new business and expand.
• Own product launches and media mix to ensure maximum reach and showcased value.

Skills

B2B Marketing

Product Positioning

Launch Management

Copywriting

Data-Driven

Job description

Harmonic seeks a senior B2B marketing leader to define the narrative for investors, enterprise innovation, and GTM teams. You will own product positioning and end-to-end launches, crafting collateral that helps GTM win new business and drive expansion.

Your copy will be clear, precise, and adaptable to multiple audiences. You will own product launches, including media mix and collateral, ensuring Harmonic's value is clearly communicated to the right people and segments.