Digital Marketing Specialist

Schulte Staffing Solutions; Peabody (MA); On-site; USD 41,000 - 48,000; Full time

Job summary

Schulte Staffing Solutions is seeking an experienced Digital Marketing Specialist to drive lead generation, revenue growth, brand awareness, and product marketing within technical B2B markets.

You will manage the website, SEO, digital ads, graphic design, technical content, social media, and video production, collaborating with engineering and sales teams while maintaining brand consistency across campaigns.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3+ years of marketing experience in technical B2B environments.
• Experience managing websites and CMS platforms.
• Strong understanding of SEO, analytics, and digital campaigns.
• Proficiency with Adobe Creative Cloud and content creation.

Responsibilities

• Manage and update company website content, UX, and functionality.
• Plan and execute SEO strategies including keyword research and on-page optimization.
• Run digital advertising campaigns (Google Ads) and landing pages for campaigns.
• Create technical marketing content and multimedia assets.
• Develop and publish social media content and video assets.
• Support trade shows, webinars, and events with digital content.

Skills

Digital marketing

Content writing

Project management

Collaborative team

Education

Bachelor's degree in Marketing

Tools

Umbraco CMS

Adobe Creative Cloud

Google Analytics

Google Ads

Job description

Schulte Staffing Solutions is seeking an experienced Digital Marketing Specialist for a leading precision manufacturing organization. This position will develop and execute digital marketing initiatives focused on lead generation, revenue growth, brand awareness, and product marketing within highly technical B2B markets. The ideal candidate combines strong digital marketing skills with the ability to translate complex technical information into engaging customer-facing content. This role will have hands-on responsibility for website management, SEO, digital advertising, graphic design, technical content, social media, and video production.

Full-Time | Salaried | Monday-Friday $30.00 - $35.00/hr DOE

Digital Marketing & Website Management

Manage and maintain company website content, functionality, and overall user experience. Partner with external vendors to develop and execute SEO strategies, including keyword research, on-page optimization, technical SEO, and content development. Monitor website analytics and identify opportunities to improve traffic, engagement, lead generation, and conversions. Manage digital advertising campaigns, including Google Ads and retargeting campaigns. Create and optimize landing pages for products, targeted campaigns, and strategic growth markets. Support ongoing website improvements and digital marketing initiatives. Collaborate with global marketing teams to maintain brand consistency and support coordinated campaigns. Experience with the Umbraco CMS platform is preferred.

Content Development & Technical Marketing

Partner with engineering and sales teams to develop technical marketing content. Create product advertising, brochures, technical publications, articles, and other customer-facing materials. Interview engineers and subject matter experts and translate technical information into clear, engaging marketing content. Develop and publish social media content. Support thought-leadership initiatives targeting industries such as aerospace, semiconductor, medical technology, robotics, and industrial automation. Maintain consistent messaging, tone, and brand standards across marketing communications. Organize and maintain digital assets, graphics, and technical publications.

Graphic Design & Visual Communications

Design marketing collateral for both digital and print distribution. Develop product brochures, infographics, presentations, trade show graphics, advertisements, and sales support materials. Maintain established brand guidelines and visual identity standards. Coordinate with printers and outside vendors for production and delivery of marketing materials. Create professional visual assets that effectively communicate technical product information.

Video & Multimedia

Collaborate with engineering and other internal teams to plan, script, produce, and edit product and marketing videos. Create professional video content for product education, digital campaigns, and brand awareness. Manage video assets across the company website, YouTube, and social media channels.

Trade Shows & Events

Support trade shows, webinars, and company events through digital, graphic, multimedia, and social media content. Coordinate marketing collateral, booth graphics, presentations, and event promotions. Support pre-event and post-event marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.
• 3+ years of marketing experience within manufacturing, industrial automation, motion control, or another technical B2B environment.
• Demonstrated experience managing websites and CMS platforms.
• Strong understanding of SEO, Google Analytics, digital advertising, and digital marketing best practices.
• Experience managing or supporting Google Ads and other paid digital campaigns.
• Proficiency with Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, and Premiere Pro, or comparable professional tools.
• Experience designing professional marketing materials for digital and print applications.
• Experience creating and editing professional video content.
• Strong technical writing and content-development skills.
• Ability to work effectively with engineers and subject matter experts to develop customer-facing technical content.
• Working knowledge of Microsoft Office, including Excel and PowerPoint.
• Strong written and verbal communication skills.
• Excellent project-management and organizational abilities.
• Ability to manage multiple projects and deadlines simultaneously.

Position Details

This is a full-time, 40-hour-per-week salaried position, working Monday through Friday during normal business hours.

Little to no travel is expected.

Additional Requirements

Due to U.S. export-control requirements associated with this position, candidates must be able to provide documentation establishing eligibility to access controlled technology, materials, software, or hardware as required by applicable U.S. export laws. This position is not eligible for immigration sponsorship.