Remote B2B Digital Marketing Lead for Production Software

Hexagon AB; Alpharetta (GA); Remote; USD 110,000 - 150,000; Full time

Job summary

Hexagon Manufacturing Intelligence is seeking a Digital Marketing Lead to drive the digital strategy across the Production Software division. The role focuses on demand generation, pipeline acceleration, and revenue growth, coordinating with Product Marketing, Demand Gen, Sales, and regional teams.

The ideal candidate combines B2B digital marketing expertise with a growth mindset, leveraging paid media, SEO, content, marketing automation, ABM, and analytics to move prospects through the journey

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field; or equivalent experience.
• 5+ years in B2B digital marketing, demand generation, growth marketing, or related roles.
• Experience building and executing digital marketing strategies that drive pipeline and revenue.
• Strong experience with paid search, paid social, SEO, email, retargeting, landing pages, and marketing automation.
• Experience with marketing automation/CRM platforms (Salesforce, HubSpot, Marketo, Pardot, Eloqua or similar).
• Strong analytics, attribution, funnel performance, conversion optimization, and campaign measurement.
• Experience creating dashboards and communicating marketing performance to senior stakeholders.
• Experience across multiple markets/regions within a global organization.
• Experience marketing B2B software/SaaS/industrial software or similar complex tech.

Responsibilities

• Develop and execute digital marketing strategy for the Production Software division aligned with global objectives.
• Translate priorities into integrated programs to generate awareness, demand, leads, pipeline, and revenue.
• Build scalable customer journeys across full funnel from awareness to retention.
• Evaluate emerging digital channels and technologies to improve performance.
• Plan, launch, manage, and optimize campaigns across paid search/social, display, retargeting, email, webinars, and content syndication.
• Collaborate with Product Marketing and Demand Gen to translate insights into high-performing campaigns.
• Improve digital customer experience with internal web teams.
• Drive strategies to increase organic traffic through SEO and content optimization.
• Leverage marketing tech to create scalable, measurable customer journeys.
• Improve lead capture, scoring, routing, nurturing, attribution, and reporting with Ops teams.
• Establish clear KPIs and performance frameworks for digital activities.
• Monitor metrics like traffic, engagement, conversion, cost per lead, MQLs, SQLs, pipeline, CAC, ROI, revenue influence.
• Foster culture of testing, experimentation, and optimization.
• Explore AI-enabled tools for campaign development, personalization, analytics, and efficiency.
• Identify practical AI use cases for marketing campaigns and automation.

Skills

B2B Marketing

Demand Generation

Growth Marketing

Analytics

Campaign Optimization

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Marketo

Pardot

Eloqua

Job description

Hexagon Manufacturing Intelligence is seeking a Digital Marketing Lead to drive the digital strategy across the Production Software division. The role focuses on demand generation, pipeline acceleration, and revenue growth, coordinating with Product Marketing, Demand Gen, Sales, and regional teams.

The ideal candidate combines B2B digital marketing expertise with a growth mindset, leveraging paid media, SEO, content, marketing automation, ABM, and analytics to move prospects through the journey