Remote B2B Digital Marketing Lead - Industrial Software
Hexagon AB
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Descrizione del lavoro
Hexagon Manufacturing Intelligence is seeking a Digital Marketing Lead to drive digital marketing strategy, execution, and performance for the Production Software division. This fully remote United States position focuses on generating demand, accelerating pipeline, and supporting revenue growth across a portfolio of manufacturing software solutions.
The role collaborates with Product Marketing, Demand Generation, Regional Marketing, Sales, and Product Management to translate priorities into
Competenze
- Bachelor's degree or equivalent experience in marketing or related field.
- 5+ years in B2B digital marketing, demand generation, growth or related roles.
- Experience building and executing digital marketing strategies that drive pipeline and revenue.
- Strong command of digital channels: paid search, paid social, SEO, email, retargeting, and marketing automation.
Mansioni
- Develop and execute the digital marketing strategy for the Production Software division aligned with global objectives.
- Translate business priorities into integrated digital programs to generate awareness, demand, qualified leads, and revenue.
- Build scalable customer journeys across the full funnel from awareness to retention.
Conoscenze
Formazione
Strumenti
Descrizione del lavoro
Hexagon Manufacturing Intelligence is seeking a Digital Marketing Lead to drive digital marketing strategy, execution, and performance for the Production Software division. This fully remote United States position focuses on generating demand, accelerating pipeline, and supporting revenue growth across a portfolio of manufacturing software solutions.
The role collaborates with Product Marketing, Demand Generation, Regional Marketing, Sales, and Product Management to translate priorities into
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