Remote Digital Marketing Lead – Production Software

Romax Technology; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Hexagon Manufacturing Intelligence seeks a Digital Marketing Lead for Production Software to drive global digital programs that generate demand and accelerate the sales pipeline. This role combines B2B digital marketing expertise with a growth mindset across paid media, organic search, web experiences, content, automation, and analytics.

The ideal candidate will partner across Product Marketing, Demand Generation, regional marketing, and Sales to translate commercial priorities into scalable

Qualifications

• 5+ years in B2B digital marketing or related roles.
• Proven ability to drive pipeline and revenue growth.
• Experience with paid search, paid social, SEO, email marketing.
• Experience with marketing automation and CRM platforms.
• Experience across multiple markets or brands within a global organization.

Responsibilities

• Develop and execute the digital marketing strategy for the Production Software division aligned with global commercial, product, and revenue objectives.
• Translate business priorities into integrated digital programs designed to generate awareness, demand, qualified leads, pipeline, and revenue.
• Build scalable digital customer journeys across the full funnel, from awareness and consideration through conversion, adoption, expansion, and retention.
• Continuously evaluate emerging digital channels, technologies, and marketing practices that can improve commercial performance.
• Plan, launch, manage, and optimize integrated digital campaigns across channels including paid search, paid social, display, retargeting, email, organic search, webinars, content syndication, and other digital channels.
• Partner with Product Marketing and Demand Generation teams to translate customer insights, value propositions, and product messaging into high-performing digital campaigns.
• Partner with internal digital and web teams to improve the Production Software digital customer experience.
• Drive strategies to increase qualified organic traffic through SEO, content optimization, technical improvements, and search-intent alignment.
• Leverage marketing automation, CRM, analytics, personalization, and digital marketing technologies to create scalable and measurable customer journeys.
• Partner with Marketing Operations and Sales Operations to improve lead capture, scoring, routing, nurturing, attribution, and reporting.
• Establish clear KPIs and performance frameworks for digital marketing activities.
• Monitor and report on metrics including traffic, engagement, conversion rates, cost per lead, MQLs, sales-qualified opportunities, pipeline contribution, customer acquisition cost, campaign ROI, and revenue influence.
• Establish a culture of continuous experimentation, testing, measurement, and optimization.
• Leverage AI-enabled marketing tools to improve campaign development, audience insights, personalization, content optimization, analytics, and operational efficiency.
• Identify practical use cases for generative AI and marketing automation across campaign creation, SEO, paid media, customer journeys, reporting, and experimentation.

Skills

B2B digital marketing

Demand generation

Growth marketing

Marketing analytics

Campaign measurement

Education

Bachelor's degree in Marketing

Tools

Salesforce

HubSpot

Marketo

Pardot

Eloqua

Job description

Hexagon Manufacturing Intelligence seeks a Digital Marketing Lead for Production Software to drive global digital programs that generate demand and accelerate the sales pipeline. This role combines B2B digital marketing expertise with a growth mindset across paid media, organic search, web experiences, content, automation, and analytics.

The ideal candidate will partner across Product Marketing, Demand Generation, regional marketing, and Sales to translate commercial priorities into scalable