Marketing Analytics Scientist - Measurement & Incrementality

Google; New York (NY); Sur place; USD 163 000 - 236 000; Plein temps

Résumé du poste

Google's leadership team hand-picks thorny business challenges, and BizOps team members work in small groups to find solutions. You will immerse yourself in data, draw insights, and develop synthesized recommendations for senior leaders.

You will communicate results, help drive implementation, and monitor impact. The role focuses on marketing analytics and the incremental impact of media dollars.

Qualifications

• Master's degree in a quantitative field.
• 4 years of analytics experience with coding and databases.
• Experience in causal inference, A/B testing, modeling or ML.

Responsabilités

• Provide support in media and marketing measurement with advanced analytics.
• Drive experimentation, measurement and modeling initiatives.
• Identify predictors of performance and key drivers for media plans.
• Develop evaluation frameworks for large-scale models and metrics.

Connaissances

Analytics experience

Python/R/SQL

Causal inference / A/B testing

Formation

Master's degree in a quantitative discipline

Outils

SQL

R

Python

Description du poste

Google's leadership team hand-picks thorny business challenges, and BizOps team members work in small groups to find solutions. You will immerse yourself in data, draw insights, and develop synthesized recommendations for senior leaders.

You will communicate results, help drive implementation, and monitor impact. The role focuses on marketing analytics and the incremental impact of media dollars.