Senior Marketing Analytics Scientist: Incrementality

Google LLC; New York (NY); On-site; USD 163,000 - 236,000; Full time

Job summary

Google LLC in New York, NY is seeking a Senior Business Data Scientist in Marketing Science, Measurement and Optimization. You will immerse in data collection, extract insights, and present synthesized recommendations to senior leaders while helping roll out implementations and track impact.

You will drive measurement programs for Google Marketing across media campaigns, focusing on incremental impact with MMMs/MMTs and digital measurement methods.

Qualifications

• Master's degree in a quantitative discipline or equivalent practical experience.
• 4 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis.
• Experience in causal inference, A/B testing, statistical modeling, or machine learning.

Responsibilities

• Google's BizOps team immerses in data collection, draws insights from analysis, and develops synthesized recommendations for senior-level executives.
• Communicate recommendations persuasively, drive implementation, and check back-in to assess impact.
• Drive key measurement and analytics programs delivering a scaled impact for Google Marketing across media campaigns.
• Own measurement and milestones, provide direction for agencies/vendors, and lead a team to project completion.

Skills

Python

R

SQL

Causal inference

A/B testing

Statistical modeling

Machine learning

Education

Master's degree in Statistics, Engineering, Sciences, or equivalent

Job description

Google LLC in New York, NY is seeking a Senior Business Data Scientist in Marketing Science, Measurement and Optimization. You will immerse in data collection, extract insights, and present synthesized recommendations to senior leaders while helping roll out implementations and track impact.

You will drive measurement programs for Google Marketing across media campaigns, focusing on incremental impact with MMMs/MMTs and digital measurement methods.