Global Head of Paid Media & AI-Driven Growth

Okta; San Francisco (CA); On-site; USD 269,000 - 369,000; Full time

Job summary

Okta seeks a visionary Senior Director of Paid Media to lead Global Paid Media and Performance Marketing. You will define how paid investment drives enterprise pipeline from audience development to revenue, while building the operating model, measurement, and team to scale globally.

The role blends technology, data science, and creative storytelling, requiring executive gravitas to align investments with financial targets and unit economics.

Qualifications

• 12–15+ years in Paid Media and Digital Growth Marketing.
• 8+ years managing managers and global teams.
• Deep expertise in enterprise B2B SaaS and multi-stakeholder buying journeys.

Responsibilities

• Define and execute global paid media strategy across channels.
• Lead and scale a multi-tiered global media organization.
• Establish an operating model for channel performance and decision-making.
• Partner with CMO, CRO, Finance, product marketing, and Sales.
• Champion AI methodologies for audience modeling and bid management.
• Direct global media investments and governance with agencies.

Skills

Paid media leadership

Global strategy

Executive communication

Budget & ROI stewardship

Ad tech & martech depth

Cross-functional collaboration

Data-driven decision making

AI/ML awareness

Tools

Salesforce

Looker

Tableau

Job description

Okta seeks a visionary Senior Director of Paid Media to lead Global Paid Media and Performance Marketing. You will define how paid investment drives enterprise pipeline from audience development to revenue, while building the operating model, measurement, and team to scale globally.

The role blends technology, data science, and creative storytelling, requiring executive gravitas to align investments with financial targets and unit economics.