Global Paid Search Manager - AI-Driven, VBB Optimization

Okta

Chicago (IL)

Hybrid

USD 132,000 - 182,000

Full time

14 days+

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Job summary

Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team. You will own our search portfolio's evolution, move beyond traditional lead-gen metrics to implement advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value.

Leveraging cutting-edge AI capabilities and robust statistical testing, you will maintain complete visibility

Qualifications

BA/BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.
3–5 years of hands-on enterprise paid search campaign management.
Analytical rigor with statistical significance in test results.
Strong experience implementing Value-Based Bidding (VBB) and offline conversion feedback loops.

Responsibilities

Develop and execute AI-driven paid search strategies across Google Ads and Bing Ads.
Lead transition to Value-Based Bidding models prioritizing high-value pipeline.
Design and analyze structured A/B and multivariate tests for bidding and creatives.
Deliver real-time in-market reporting from click to revenue with transparent metrics.
Collaborate with Marketing Operations and Analytics to integrate Salesforce and Marketo.
Conduct keyword research, competitive benchmarking, and audience segmentation.
Identify automation opportunities to scale the program.
Audit account structure to eliminate query bleeding and cannibalization.