Global Paid Search & AI Growth Manager (Hybrid)

Okta; Bellevue (WA); Hybrid; USD 132,000 - 182,000; Full time

Job summary

Okta is seeking a Global Paid Search Marketing Manager to own the search portfolio evolution with AI-driven strategies across Google Ads and Bing Ads. You will lead the move to Value-Based Bidding and align spend with downstream pipeline value, leveraging AI capabilities and rigorous testing to maximize business impact.

You will collaborate with Marketing Operations and Digital Analytics, integrate with Salesforce and Marketo, and ensure accurate offline conversion feedback loops to feed the VBB

Qualifications

• BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.
• Strong hands-on experience managing enterprise-level, full-funnel paid search campaigns and media planning.
• Exceptional analytical skills with data-backed decision making.
• Experience implementing Value-Based Bidding (VBB) and offline conversion feedback loops.

Responsibilities

• Develop AI-driven paid search strategies across Google and Bing.
• Lead transition to Value-Based Bidding optimizing for pipeline value.
• Design and analyze structured A/B and multivariate tests.
• Deliver real-time in-market reporting and executive-ready insights.

Skills

Analytical thinking

Statistical modeling

Cross-functional communication

Project management

AI/predictive analytics

Education

BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or related analytical field

Tools

Salesforce

Marketo

Eloqua

Google Ads

Bing Ads

Job description

Okta is seeking a Global Paid Search Marketing Manager to own the search portfolio evolution with AI-driven strategies across Google Ads and Bing Ads. You will lead the move to Value-Based Bidding and align spend with downstream pipeline value, leveraging AI capabilities and rigorous testing to maximize business impact.

You will collaborate with Marketing Operations and Digital Analytics, integrate with Salesforce and Marketo, and ensure accurate offline conversion feedback loops to feed the VBB