Head of Paid Demand & Enterprise Growth

Cognition; San Francisco (CA); On-site; USD 250,000 - 360,000; Full time

Job summary

Cognition, an applied AI lab, is seeking a Director of Paid & Digital to build and scale its paid demand engine for enterprise software buyers. You’ll own strategy across paid search, LinkedIn, YouTube, Reddit, and more, shaping audiences, offers, and campaign architecture to generate qualified pipeline.

In this hands-on leadership role, you will run experiments, test channels beyond traditional advertising, and collaborate with Sales, RevOps, and Product Marketing to maximize pipeline quality

Qualifications

• 8+ years of experience in paid acquisition, growth marketing, digital marketing, or demand generation, ideally in a high-growth B2B technology company.
• Experience managing and scaling significant paid media budgets.
• Deep hands-on expertise across major advertising platforms, particularly paid search and LinkedIn.
• Strong understanding of enterprise B2B buying journeys and account-based marketing.
• Experience testing channels beyond traditional paid media.
• Strong creative instincts and experience building systematic creative testing programs.
• Exceptional analytical ability and comfort connecting media performance to pipeline and revenue.
• Comfortable owning both strategy and execution.
• Experience working closely with Product Marketing, Design, Web/Growth, RevOps, and Sales.
• Strong commercial judgment and the ability to distinguish meaningful business outcomes from attractive marketing metrics.
• Highly hands-on. You’re comfortable opening an ad account, digging into campaign performance, writing a brief, evaluating a media opportunity, launching a test, and deciding what to do next.
• Excited about AI and interested in using it to fundamentally change how performance marketing operates.

Responsibilities

• Build Cognition’s Paid Demand Engine by owning paid acquisition and distribution strategy to generate qualified enterprise pipeline.
• Determine the right channel mix, investment strategy, audiences, offers, and campaign architecture as we scale.
• Build a clear understanding of where high-value audiences spend time and how to reach them.
• Allocate budget dynamically based on performance and opportunity.
• Build the systems, processes, and measurement framework to scale paid investment.
• Partner with sales, operations, and sales enablement to ensure leads are qualified and effectively worked.
• Own strategy and execution across paid search, LinkedIn, YouTube, Reddit, Meta, X, and other relevant platforms.
• Create audience and account strategies around enterprise segments, personas, intent, and buying stage.
• Capture high-intent demand while creating demand among accounts not yet searching.
• Continuously optimize campaigns based on pipeline quality and downstream outcomes.

Skills

Paid acquisition

Growth marketing

Digital marketing

Demand generation

LinkedIn ads

Paid search

Creative testing

Analytics

Budget management

ABM

Job description

Cognition, an applied AI lab, is seeking a Director of Paid & Digital to build and scale its paid demand engine for enterprise software buyers. You’ll own strategy across paid search, LinkedIn, YouTube, Reddit, and more, shaping audiences, offers, and campaign architecture to generate qualified pipeline.

In this hands-on leadership role, you will run experiments, test channels beyond traditional advertising, and collaborate with Sales, RevOps, and Product Marketing to maximize pipeline quality