Global Paid Search Manager — AI-Driven Value-Based Bidding

Okta Inc.; Washington (IL); Hybrid; USD 132,000 - 182,000; Full time

Job summary

Okta is seeking a Global Paid Search Marketing Manager to own our search portfolio, implement Value-Based Bidding, and drive AI-enabled optimization across Google Ads and Bing Ads. You will align search spend with downstream pipeline value, partnering with Marketing Ops, Analytics, Salesforce, and Marketo to ensure data-driven decisions.

You will lead structured tests, deliver real-time, executive-facing reporting, and push for automation and smarter audience segmentation to scale performance

Qualifications

• BA/BS in Marketing, Business, Economics, Mathematics, Statistics, or related analytical field.
• 3–5 years managing enterprise-level, full-funnel paid search campaigns and media planning.
• Experience with VBB and offline conversion feedback loops.
• Practical AI-driven search feature experience and predictive analytics tools.

Responsibilities

• Develop and execute AI-driven paid search strategies across Google/Bing Ads.
• Lead transition to Value-Based Bidding models prioritizing high-value pipeline.
• Design and analyze A/B and multivariate tests for bidding, copy, and landing pages.
• Maintain in-market campaign visibility and executive-ready reporting.
• Collaborate with Marketing Ops, Analytics, CRM (Salesforce) and Marketo.
• Identify high-intent opportunities via keyword research and audience intel.
• Identify workflow automation opportunities to scale the program.
• Audit account architecture to prevent query bleeding and cannibalization.

Skills

Value-Based Bidding

AI-driven optimization

Advanced analytics

Cross-functional communication

B2B SaaS marketing

Education

BA/BS in Marketing/Business/Economics/Math/Stats

Tools

Google Ads

Bing Ads

Salesforce

Marketo/Eloqua

GA/GA4

Job description

Okta is seeking a Global Paid Search Marketing Manager to own our search portfolio, implement Value-Based Bidding, and drive AI-enabled optimization across Google Ads and Bing Ads. You will align search spend with downstream pipeline value, partnering with Marketing Ops, Analytics, Salesforce, and Marketo to ensure data-driven decisions.

You will lead structured tests, deliver real-time, executive-facing reporting, and push for automation and smarter audience segmentation to scale performance