Global Head of Integrated Campaigns - ABM & Growth Leader

EPAM Systems; Newtown (PA); Remote; USD 150.000 - 230.000; Vollzeit

Benefits dieser Stelle

Medical, Dental and Vision Insurance (

Health Savings Account

401(k) with company match

Unlimited LinkedIn learning solutions

Paid Time Off

Paid Holidays

Zusammenfassung

EPAM Systems is seeking a Director of Marketing to serve as our Global Head of Integrated Campaigns. You will own the full campaign ecosystem across horizontal solutions and industry verticals, guiding the pipeline and revenue impact worldwide.

This player-coach role requires hands-on leadership and direct campaign execution. You will plan programs, build audiences, sequence channels, and read performance, while managing a team of senior campaign leaders.

Qualifikationen

• 12+ years in B2B campaign marketing with at least 5 years in leadership.
• Proven track record of multi-persona, multi-channel campaigns tied to pipeline and revenue.
• Player-coach who plans and launches flagship campaigns while mentoring a team.
• Deep expertise in ABM, demand generation and complex B2B buyer journeys.
• Proficient with marketing tech and analytics platforms (Marketo, Demandbase, MS Dynamics).
• Strong executive presence; influence across Sales, Product Marketing and leadership.
• Experience managing multi-million-dollar campaign budgets and defining ROI metrics.
• Thrives in a fast-paced, matrixed global organization.

Aufgaben

• Own global campaign strategy and full-funnel targets, including revenue contribution and ROI.
• Plan and launch flagship campaigns annually while mentoring senior leaders.
• Define global campaign architecture to align horizontal solutions with vertical campaigns.
• Build campaigns for buying committees across channels with consistent messaging.
• Use intent data and ABM to reach complex buying audiences across touchpoints.
• Establish a unified measurement framework for MQL, MQA, pipeline, and revenue.
• Provide toolkits and intel to Sales to convert marketing pipeline to revenue.
• Manage the global budget to maximize ROI and promote test-and-learn culture.
• Hands-on use of marketing tech (e.g., Marketo, Demandbase) and adjust tactics with data.

Kenntnisse

B2B campaign marketing

Leadership

ABM

Multi-channel campaigns

Marketing technology (Marketo, Demand‑

Tools

Marketo

Demandbase

MS Dynamics

Jobbeschreibung

EPAM Systems is seeking a Director of Marketing to serve as our Global Head of Integrated Campaigns. You will own the full campaign ecosystem across horizontal solutions and industry verticals, guiding the pipeline and revenue impact worldwide.

This player-coach role requires hands-on leadership and direct campaign execution. You will plan programs, build audiences, sequence channels, and read performance, while managing a team of senior campaign leaders.