Head of Growth Marketing & ABM Campaigns

AvidXchange, Inc.; Charlotte (NC); On-site; USD 140,000 - 200,000; Full time

Job summary

AvidXchange in Charlotte, NC is seeking a Director of Campaign Marketing to own the growth marketing function, building ABM driven programs across email, webinars, events, social, and nurture to generate predictable B2B pipeline.

You will lead a team of campaign managers, partner with Sales, Marketing Operations, and Product Marketing to align goals, measure KPIs, and scale the marketing engine while managing budget and reporting to senior leadership.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of revenue/demand generation marketing experience in a fast-paced environment.
• 3+ years of people leadership and development experience.
• Strong ABM strategy and execution with target account alignment.
• Strategic understanding of the marketing funnel (MQL/SQL) with hands-on Salesforce and Marketo.
• Experience with marketing reporting tools (Salesforce, Google Analytics) and project management tools (Asana).
• Strong analytical skills and ability to translate metrics into strategy.
• Excellent writing skills for demand generation and ABM campaigns.
• Leadership and communication skills to present to executives.
• Proven ability to partner cross-functionally (Sales, Marketing Ops, Product Marketing, Marketing Communications).

Responsibilities

• Build ABM-driven revenue marketing programs to drive scalable B2B pipeline.
• Lead and develop a team of growth and campaign marketers.
• Partner with Sales leadership on goals and GTM strategy.
• Direct execution of multi-channel campaigns across email, events, webinars, social, and nurture.
• Scale ABM programs targeting named accounts with Sales.
• Establish KPIs and share best practices to improve processes at scale.
• Collaborate with Marketing Ops to build dashboards and refine metrics.
• Oversee campaign testing, including A/B testing, to accelerate the sales cycle.
• Work with Marketing Communications on thought-leadership content.
• Partner with Product Marketing on positioning and buyer personas to generate leads.
• Own budget management and report spend vs. budget.
• Provide leadership updates to senior leadership with insights to guide strategy.

Skills

ABM strategy

Lead scoring

Salesforce

Marketo

Google Analytics

Multi-channel campaigns

Team leadership

Communication

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Salesforce

Marketo

Google Analytics

Asana

Job description

AvidXchange in Charlotte, NC is seeking a Director of Campaign Marketing to own the growth marketing function, building ABM driven programs across email, webinars, events, social, and nurture to generate predictable B2B pipeline.

You will lead a team of campaign managers, partner with Sales, Marketing Operations, and Product Marketing to align goals, measure KPIs, and scale the marketing engine while managing budget and reporting to senior leadership.