Global Hardware Product Manager | Growth & Innovation

Cricut; South Jordan (UT); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, and Vision coverage

401(k) match

Generous PTO

Tuition reimbursement

Lifestyle stipend

Employee discounts

Job summary

Cricut Utah is seeking an experienced Associate Global Product Manager to help develop hardware products that blend technical innovation with consumer appeal. This role offers collaboration with industrial designers, hardware/software engineering, sales, marketing, and operations to drive a disruptive product portfolio.

You will lead cross‑functional efforts, analyze market opportunities, derive consumer insights, and make trade‑offs to bring products to market while shaping Cricut’s world‑class

Qualifications

• Minimum 2–4 years of experience bringing physical B2C hardware to market.
• Background in product management, product marketing, or brand management preferred.
• Bachelor’s degree required; undergrad in business, marketing, design, engineering or liberal arts preferred.
• MBA or equivalent Master’s degree preferred.

Responsibilities

• Work with cross‑functional teams on product development and go‑to‑market strategies for a hardware portfolio.
• Perform market opportunity analysis and build business cases for hyper‑growth initiatives.
• Derive consumer insights from learning plans to inform product definition and marketing.
• Make trade‑offs balancing strategic and execution considerations when bringing products to market.

Skills

Leadership

Passion for Innovation

Learning Mindset

Self-starter

Analytical Thinker

Attention to Detail

Excellent Communication Skills

Team Player

Adaptability

Education

Bachelor’s degree

MBA preferred

Job description

Cricut Utah is seeking an experienced Associate Global Product Manager to help develop hardware products that blend technical innovation with consumer appeal. This role offers collaboration with industrial designers, hardware/software engineering, sales, marketing, and operations to drive a disruptive product portfolio.

You will lead cross‑functional efforts, analyze market opportunities, derive consumer insights, and make trade‑offs to bring products to market while shaping Cricut’s world‑class