Associate Global Product Manager - Hardware

SmartRecruiters, Inc.; South Jordan (UT); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) match

Generous PTO

Tuition reimbursement

Yearly lifestyle stipend

Exclusive employee discounts

Job summary

Cricut is seeking an Associate Global Product Manager for hardware to lead development of next-gen products and drive consumer-focused innovations. You will partner with hardware/software engineers, marketing, operations, and global manufacturing teams to shape a portfolio that blends design, technology, and consumer relevance.

You will influence go-to-market plans, analyze market opportunities, and build compelling business cases to fuel hyper-growth and brand leadership in the crafting space.

Qualifications

• Minimum 2–4 years of experience bringing physical products to market (ideally with a technical component).
• Background in product management, product marketing, or brand management preferred.
• Undergraduate degree in business, marketing, design, engineering, or liberal arts.
• MBA or equivalent Master’s degree preferred.

Responsibilities

• Work with cross-functional teams on product development and GTM strategies for hardware products.
• Perform market analysis and build business cases for hyper-growth initiatives.
• Lead consumer learning plans to inform product definition and marketing.
• Make trade-off decisions balancing strategy and execution when bringing products to market.

Skills

Leadership

Innovation mindset

Learning mindset

Self-starter

Analytical thinker

Attention to detail

Education

Undergraduate degree in business/marketing/design/engineering/liberal arts

MBA or equivalent Master’s degree

Job description

Associate Global Product Manager - Hardware

• Full-time
• Department: Product Management

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

What You'l Do:

We are seeking an exceptional and seasoned individual for the position of Associate Global Product Manager. This is a unique opportunity to work in the development of compelling hardware products that blend technical innovation, impeccable design, and strong consumer relevance.

The ideal candidate will be a key part of the team driving Cricut’s next-generation products, enhancing existing products, and furthering the growth of our world-class brand. This role involves close collaboration with:

• Hardware and software engineering
• Marketing
• Operations
• A global manufacturing team

You will be instrumental in driving a product portfolio that is disrupting the creative world.

What You’ll Do

As a Global Product Manager, you will:

• Work closely with a cross-functional team in the product development and go-to-market strategies for a key portfolio of hardware products.
• Perform market opportunity analysis and build business cases that support hyper-growth initiatives.
• Actively participate in consumer learning plans, deriving consumer insights to inform product definition and marketing.
• Make fundamental trade-off decisions that balance strategic and execution considerations when bringing products to market.

Who You Are

We are looking for individuals who can demonstrate the following characteristics, whether through work, school, or life experiences:

Experience and Education

• Minimum 2-4years of experience bringing physical products (business to consumer hardware) to market (ideally with some technical component).
  • Background in product management, product marketing, or brand management preferred.
• Undergraduate business, marketing, design, engineering, or liberal arts preferred.
• MBA or equivalent Master’s degree preferred.

Key Characteristics

• Leadership: Experience leading teams, directly and/or indirectly, with integrity, clarity, and self-awareness.
• Passion for Innovation and Consumer Behavior: Ability to spot trends and envision future product experiences, with a keen interest in understanding consumer motivations.
• Learning Mindset: Eagerness to learn, grow, and be challenged; intellectually curious.
• Self-starter: Takes strong initiative to contribute, solve problems quickly, and work independently when needed; willing to do whatever it takes to get the job done.
• Analytical Thinker: Disciplined and methodical; comfortable with spreadsheets, numbers, and data-driven decision-making.
• Attention to Detail: Organized and pays careful attention to the quality of work.
• Excellent Communication Skills: Strong written and verbal skills, comfortable with presenting.
• Team Player: Builds strong relationships with others and strives to collaborate.
• Adaptability: Must be comfortable with ambiguity and demonstrate an ability to navigate unknowns.

We’ve got you covered

At Cricut, we take care of our people.

• Competitive Medical coverage
• Competitive Dental coverage
• Competitive Vision coverage
• 401(k) match
• Generous PTO
• Tuition reimbursement
• Yearly lifestyle stipend
• Exclusive employee discounts
• Surrounded by some of the most talented and creative individuals out there

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.