Sr. Global Product Manager

Cricut; South Jordan (UT); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Cricut is seeking an experienced Product Manager to lead the development of how content is consumed on our platform. You will define the product vision and partner with cross-functional teams to ensure a seamless user experience.

The ideal candidate has 3-5 years of software product management experience and excels at translating user insights into actionable strategies. The role offers an opportunity to drive user engagement and success through innovative content solutions.

Qualifications

• 3-5 years experience in software product management.
• Strong strategic thinking and interpersonal skills.
• Ability to translate user insights into experience improvements.

Responsibilities

• Define and share the product vision across the organization.
• Gather insights and translate them into product requirements.
• Work with UX, QA, and development teams to launch products.
• Analyze marketing performance post-launch with QA and Analytics.

Skills

Product management

Data-driven decision making

Cross-functional collaboration

Excellent communication skills

Creative content development

Job description

Job Description

Cricut’s Software Product Management team is growing, and we are looking for an experienced Product Manager to lead the development and vision of how content is consumed on our platform. The ideal candidate will help drive the evolution of how images, fonts, projects, and other Cricut content is discovered and used on our platform while partnering closely with our search team to ensure a seamless experience on the platform. This role owns the end-to-end experience that helps new Design Space users quickly achieve their first successful projects and build confidence using the platform. It partners closely with Design, Engineering, Research, and Marketing to identify onboarding opportunities, prioritize customer‑centric solutions, and optimize activation, engagement, and long‑term user success through data‑driven experimentation.

Responsibilities

• Define, share and evangelize the product vision across the organization, build a prioritized roadmap, and make actionable progress towards that vision.
• Gather insights from numerous sources – metrics, member feedback, customer research, competitive analysis, etc. – and then translate user needs into deliverable product requirements.
• Work with UX, QA, Content and Software Development teams to bring new products to market.
• Work with product marketing to execute marketing plans; analyze performance post launch with QA and Analytics teams, and oversee the day‑to‑day operations of the software.
• Use data to identify content gaps and collaborate with the content team to support content acquisition/production.

Qualifications

• Preferred 3‑5 years of experience in the software product management role, a plus if you have zero‑to‑one experience.
• Approach product management as an owner, understanding cross‑functionally from ideation, execution, launch and beyond what is needed for a product to succeed.
• Excellent tactical and strategic thinking as well as interpersonal, written and verbal communication and presentation skills.
• Have experience in defining innovative products and experiences as well as leading teams.
• Possess a proven ability to translate member insights into member experience and business strategy recommendations.
• Collaborative and reliable team member who can play a leadership role on cross‑functional teams with a proven ability to build relationships and work effectively in a team environment.
• Decision‑making experience demonstrating appropriate balance between thoughtful research and the need for timeliness.
• Have a “can do” attitude and work toward bringing positivity and solutions to user problems.
• Keen attention to detail and systems thinking.
• Ability to effectively plan measures of success, organize, analyze, and present data with solutions.
• Passion for crafting and creative content.

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E‑Verify.