Global Hardware Product Manager – Drive Creative Tech

SmartRecruiters, Inc.; South Jordan (UT); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) match

Generous PTO

Tuition reimbursement

Yearly lifestyle stipend

Exclusive employee discounts

Job summary

Cricut is seeking an Associate Global Product Manager for hardware to lead development of next-gen products and drive consumer-focused innovations. You will partner with hardware/software engineers, marketing, operations, and global manufacturing teams to shape a portfolio that blends design, technology, and consumer relevance.

You will influence go-to-market plans, analyze market opportunities, and build compelling business cases to fuel hyper-growth and brand leadership in the crafting space.

Qualifications

• Minimum 2–4 years of experience bringing physical products to market (ideally with a technical component).
• Background in product management, product marketing, or brand management preferred.
• Undergraduate degree in business, marketing, design, engineering, or liberal arts.
• MBA or equivalent Master’s degree preferred.

Responsibilities

• Work with cross-functional teams on product development and GTM strategies for hardware products.
• Perform market analysis and build business cases for hyper-growth initiatives.
• Lead consumer learning plans to inform product definition and marketing.
• Make trade-off decisions balancing strategy and execution when bringing products to market.

Skills

Leadership

Innovation mindset

Learning mindset

Self-starter

Analytical thinker

Attention to detail

Education

Undergraduate degree in business/marketing/design/engineering/liberal arts

MBA or equivalent Master’s degree

Job description

Cricut is seeking an Associate Global Product Manager for hardware to lead development of next-gen products and drive consumer-focused innovations. You will partner with hardware/software engineers, marketing, operations, and global manufacturing teams to shape a portfolio that blends design, technology, and consumer relevance.

You will influence go-to-market plans, analyze market opportunities, and build compelling business cases to fuel hyper-growth and brand leadership in the crafting space.