Senior Global Product Manager- Hardware Machines

SmartRecruiters, Inc.; South Jordan (UT); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental, Vision coverage

401(k) match

Generous PTO

Tuition reimbursement

Lifestyle stipend

Employee discounts

Job summary

Cricut is seeking a Senior Global Product Manager to lead the development and launch of consumer electronics hardware products. You will translate market and consumer insights into strategic product launches, shaping the roadmap and cross‑functional execution with ID, engineering, and China teams.

You’ll own strategy, packaging, positioning, forecasting, and post‑launch performance while collaborating with marketing and channel partners to ensure successful market adoption.

Qualifications

• MBA strongly preferred, or a Bachelor’s degree with 7+ years of product marketing.

Responsibilities

• Lead strategy and execution of new product innovation and renovation.
• Create full product business plans including concept, positioning, forecasting, and P&L management.
• Conduct industry and competitive analyses to inform product decisions.
• Define consumer target, positioning, benefits and features; develop product requirements.
• Collaborate with design, engineering, and manufacturing teams to launch products.
• Lead gate meetings and track milestones through launch and post‑launch.

Skills

Consumer hardware focus

Global brand management

Strategic thinking

Entrepreneurial mindset

Consumer insights

Communication and influence

Analytical decision making

Collaborative leadership

Navigating ambiguity

Execution excellence

Education

MBA preferred

Bachelor+ 7+ years product marketing

Job description

Senior Global Product Manager- Hardware Machines

• Full-time
• Department: Product Management

Cricut® makes smart cutting machines that work with an easy‑to‑use app, an ever‑growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi‑workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy‑to‑master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full‑blown business. Craft with a passion or for a purpose. Make something big and bold, itsy‑bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

We’re looking for a stellar Hardware focusedSenior Global Product Manager to lead the development and launch of strategic new consumer electronics hardware products at Cricut. Known for our innovation and product design, you will have the opportunity to take us to the next level, as you translate market and consumer insights into strategic product launches.

As a Senior Global Product Manager, you’ll:

• Manage the strategy and execution of new product innovation and renovation
• Create full product business plans, including product concept, positioning, forecasting, P&L management, etc.
• Conduct industry and competitive analyses to drive strategic product decisions
• Identify key research questions and assist in developing consumer learning plan
• Actively conduct research and share insights with the cross‑functional team
• Define the consumer target, positioning, key benefits and features
• Develop product requirements and gain cross‑functional alignment
• Work closely with ID, engineering, China team and QA on executing the product
• Lead Gate meetings associated with the product launch
• Track project timeline and ensure team is hitting key milestones
• Lead development of product packaging, partnering with Creative Team
• Partner with channel marketing to develop selling story for channel partners
• Partner with marketing to support successful product launch
• Managing ongoing business post launch, including tracking product performance
• Manage other existing products, including business reporting, forecasting, and on‑going business needs

• Consumer Hardware Industry Focus:Prior experience managing consumer electronics products is required.
• Education & Experience:Master of Business Administration (MBA) strongly preferred, or a Bachelor’s degree accompanied by 7+ years of dedicated product marketing background.
• Global Strategic & Brand Management:Proven track record in global brand or product management, specifically in formulating launch strategies for new innovations and bringing them to fruition.
• Strategic Acumen:Skilled in creating robust product strategies from the ground up within fluid, non‑traditional operational environments.
• Entrepreneurial Mindset:Highly adaptable and driven to succeed in high‑tempo, startup‑like settings with a hands‑on, solution‑oriented approach.
• Consumer Insights Expertise:Experience designing, running, and synthesizing both qualitative and quantitative research to extract actionable consumer trends.
• Curiosity & Execution:Naturally inquisitive with a strong desire to roll up your sleeves and directly contribute to project deliverables.
• Navigating Uncertainty:Comfortable operating in ambiguous situations and adept at resolving complex, open‑ended challenges.
• Communication & Influence:Exceptional written, verbal, and presentation capabilities; able to craft concise, persuasive business narratives that align cross‑functional stakeholders.
• Strategic & Tactical Range:Capable of steering high‑level product vision while simultaneously managing granular details to guarantee seamless product launches.
• Collaborative Leadership:Ability to rally cross‑functional partners and build strong working relationships while leading projects toward target outcomes.
• Analytical Decision‑Making:Proficient in gathering and leveraging data to guide business strategies, balancing thorough analysis with swift execution.

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

A Quick Note Before You Apply…

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low‑ego, high‑output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem‑solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand‑in‑hand here.

One More Thing (It’s a Big One)

This role is in‑office FOUR days per week. We believe real collaboration, innovation, and culture are built face‑to‑face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home.

If you’re excited by challenge, purpose, and building something better—let’s make something amazing together.

Relocation Statement:

• This position is eligible for relocation assistance within the UnitedStates.
• Cricut is not considering individuals for this role currently living outside the United States of America and is not sponsoring all visa types at this time.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.