Global GTM Strategist - Electronics & Semiconductors

Roboticsconnected; San Jose (CA); Remote; USD 97,000 - 155,000; Full time

Benefits offered by this job

Health benefits

Retirement savings

Paid vacation & holidays

Job summary

Teradyne Robotics, a division of Teradyne, is building a global marketing function to lead messaging for electronics and semiconductor segments. As Global Lead, you will own the industry content strategy, partner with domain experts and sales, and ensure a consistent, customer-focused voice that drives brand equity and market leadership.

You will guide campaigns, events, and thought leadership while collaborating across regions and functions.

Qualifications

• Experience in B2B high-tech hardware marketing.
• Proven track record building messaging frameworks and demand generation for technical B2B segments.
• Strong written and verbal communication, translating technical detail into commercial value.
• Willingness to travel internationally to customer sites and industry events.

Responsibilities

• Own and maintain core messaging for electronics and semiconductor segments.
• Drive thought leadership and category creation around emerging electronics use cases.
• Oversee external promotions, campaigns and lead generation targets for the segment.
• Coordinate with regional teams on account-based programs.
• Shape market presence across online and offline channels and ensure consistent execution.

Skills

B2B tech marketing

Messaging frameworks

Demand generation

Communication skills

Job description

Teradyne Robotics, a division of Teradyne, is building a global marketing function to lead messaging for electronics and semiconductor segments. As Global Lead, you will own the industry content strategy, partner with domain experts and sales, and ensure a consistent, customer-focused voice that drives brand equity and market leadership.

You will guide campaigns, events, and thought leadership while collaborating across regions and functions.