Global GTM Lead for Electronics & Semiconductors

Universal Robots; North Reading (MA); On-site; USD 97,000 - 155,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Flexible Spending Accounts

Retirement savings plans

Life and disability insurance

Paid vacation & holidays

Tuition assistance programs

Job summary

Teradyne Robotics, a division of Teradyne, seeks a Global Marketing Lead to own the electronics/semiconductor segment messaging and demand generation. You will translate complex product features into clear value propositions for engineers and operations leaders, guiding campaigns across digital, email, and web channels with regional alignment.

You will partner with Global Marketing Communications, Product Marketing and regional teams to ensure consistent execution and impactful event narratives

Qualifications

• Experience in B2B high-tech hardware marketing, preferably electronics/semiconductor manufacturing.
• Proven track record in building messaging frameworks and demand generation for technical B2B segments with long sales cycles.
• Strong written and verbal communication skills, translating technical detail into commercial value.

Responsibilities

• Own and maintain the core messaging framework for electronics and semiconductor segments, ensuring alignment with brand strategy.
• Translate technical product features into clear, benefit-driven positioning for segment buyers.
• Own external promotions, campaigns and lead generation targets for the electronics/semiconductor segment.
• Oversee and inform all lead-generating campaigns across digital ads, email, and web, guiding creative and messaging direction.
• Partner with regional teams on account-based programs and drive segment presence across channels.

Skills

B2B high tech marketing

Messaging frameworks

Demand generation

Strong written/verbal communication

Job description

Teradyne Robotics, a division of Teradyne, seeks a Global Marketing Lead to own the electronics/semiconductor segment messaging and demand generation. You will translate complex product features into clear value propositions for engineers and operations leaders, guiding campaigns across digital, email, and web channels with regional alignment.

You will partner with Global Marketing Communications, Product Marketing and regional teams to ensure consistent execution and impactful event narratives