Global Lead GTM, Electronics and Semiconductor (Teradyne Robotics, CA, MA, remote)

Universal Robots; North Reading (MA); On-site; USD 97,000 - 155,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Flexible Spending Accounts

Retirement savings plans

Life and disability insurance

Paid vacation & holidays

Tuition assistance programs

Job summary

Teradyne Robotics, a division of Teradyne, seeks a Global Marketing Lead to own the electronics/semiconductor segment messaging and demand generation. You will translate complex product features into clear value propositions for engineers and operations leaders, guiding campaigns across digital, email, and web channels with regional alignment.

You will partner with Global Marketing Communications, Product Marketing and regional teams to ensure consistent execution and impactful event narratives

Qualifications

• Experience in B2B high-tech hardware marketing, preferably electronics/semiconductor manufacturing.
• Proven track record in building messaging frameworks and demand generation for technical B2B segments with long sales cycles.
• Strong written and verbal communication skills, translating technical detail into commercial value.

Responsibilities

• Own and maintain the core messaging framework for electronics and semiconductor segments, ensuring alignment with brand strategy.
• Translate technical product features into clear, benefit-driven positioning for segment buyers.
• Own external promotions, campaigns and lead generation targets for the electronics/semiconductor segment.
• Oversee and inform all lead-generating campaigns across digital ads, email, and web, guiding creative and messaging direction.
• Partner with regional teams on account-based programs and drive segment presence across channels.

Skills

B2B high tech marketing

Messaging frameworks

Demand generation

Strong written/verbal communication

Job description

Are you ready to make a real impact on the world of robotics? At Teradyne Robotics, a division of Teradyne, we are revolutionizing industries through cutting-edge collaborative and autonomous mobile robotic technologies. As part of our team, you’ll work with global leaders Universal Robots (UR) and Mobile Industrial Robots (MiR), driving innovation that enhances manufacturing, logistics and workplaces across the world.

Our Purpose

TERADYNE, where experience meets innovation and driving excellence in every connection. We are fueled by creativity and diversity of thought and in our workforce. Our employees are supported to innovate and learn something new every day. Teradyne Robotics, comprised of Universal Robots (UR) and Mobile Industrial Robots (MiR), is a leading provider of collaborative robots (cobots) and autonomous mobile robots (AMRs) used in a variety of industries, including manufacturing, logistics, electronics assembly, and warehousing. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Opportunity Overview

Reporting to the Go-To-Market Director, this new global marketing function will transform how we communicate to our fastest-growing segments: electronics and semiconductor manufacturing. As the owner of the industry’s content strategy, the Global Lead will partner with domain matter experts and industry sales to ensure we communicate in one consistent and customer-focused voice that drives brand equity and market leadership in the space.

Key Responsibilities

• Build and maintain deep working knowledge of the electronics and semiconductor value chain .
• Own and maintain the core messaging framework for the electronics and semiconductor segment, ensuring alignment with overall brand strategy.
• Drive thought leadership and category creation around emerging electronics use cases .
• Translate technical product features into clear, benefit-driven positioning for segment buyer audiences: manufacturing and process engineers, equipment engineers, automation and controls engineers, plant and operations managers
• Own external promotions, campaigns and lead generation targets for the electronics and semiconductor segment.
• Oversee and inform all lead-generating campaigns including digital advertising, email, and web. While the Lead does not execute these campaign elements, they set creative and messaging direction for each channel.
• Partner with regional teams on account-based programs.
• Own and drive the electronics and semiconductor segment across online and offline channels, shaping its market presence and strategy while ensuring consistent execution across all external touchpoints.
• Develop messaging guides and content briefs to support sales activities and channel enablement, including distributor and integrator partners who serve electronics manufacturers.
• Serve as the central link between Global Marketing Communications, Product Marketing, and Regional Marketing for the segment, driving alignment and strategic impact.
• Inform segment presence at global tradeshows : including SEMICON events, Elec tronica , IPC APEX EXPO, and regional electronics manufacturing shows , covering positioning, demo storylines, and key messaging as the architect of the event narrative.
• Contribute to and/or lead development of customer-facing materials including case studies, application notes, video concepts, and social content featuring electronics and semiconductor deployments.

All About You

We seek individuals who share our passion and determination. Our commitment to customer success drives us to go the extra mile. If you're ready to join us in this mission, take a closer look at the minimum criteria for the position.

• Demonstrate experience B2B high tech hardware marketing (preferably in electronics, semi and or manufacturing)
• Proven track record building messaging frameworks and demand generation programs for a technical B2B segment with long, multi-stakeholder sales cycles.
• Strong written and verbal communication skills, with the ability to translate technical detail into commercial value.
• Willingness to travel internationally to customer sites and industry events as needed

Why Join Us?

• Be part of a dynamic, fast-growing company with a strong presence in the US market.
• Work with a talented marketing and sales team to drive real business impact.
• Opportunity to shape and influence marketing strategy
• Competitive salary and benefits package.

Compensation

The base salary range for this role is $96,600 - $154,600. This range is a good faith estimate, and the amount of base salary will correspond with experience and skill set. This range can also fluctuate depending on demand and location.

Incentive Plan

This job is eligible for discretionary bonus(es) based on financial performance.

Benefits

Teradyne offers a variety of robust health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more. Please click here to see details.

• medical
• dental
• vision
• Flexible Spending Accounts
• retirement savings plans
• life and disability insurance
• paid vacation & holidays
• tuition assistance programs

With over 1,200 employees worldwide, Teradyne Robotics provides a global, fast paced and highly innovative working environment. If you are passionate about working with cutting-edge robotics, solving complex challenges and collaborating with motivated colleagues across the world, this is the place for you.

We offer a dynamic environment that fosters creativity, growth, and career advancement. If you're passionate about cutting-edge technology, solving complex challenges, and building the future alongside talented, forward-thinking colleagues - this is the place for you. Let's change the way the world works together.