Global GTM Lead: Electronics & Semiconductors

Teradyne; North Reading (MA); Sur place; USD 97 000 - 155 000; Plein temps

Avantages offerts par ce poste

Medical

Dental

Vision

Flexible Spending Accounts

Retirement savings plans

Life and disability insurance

Paid vacation & holidays

Tuition assistance programs

Résumé du poste

Teradyne Robotics, a division of Teradyne, seeks a Global Lead GTM for Electronics and Semiconductor to own content strategy and messaging for a fast-growing market. You will collaborate with domain experts and sales to deliver consistent, customer-focused voice across channels.

You will drive external promotions, campaigns, and events, shaping brand equity and market leadership while aligning global and regional marketing efforts.

Qualifications

• Demonstrate experience B2B high tech hardware marketing (preferably in electronics, semi and or manufacturing).
• Proven track record building messaging frameworks and demand generation programs for a technical B2B segment with long, multi-stakeholder sales cycles.
• Strong written and verbal communication skills, with the ability to translate technical detail into commercial value.
• Willingness to travel internationally to customer sites and industry events as needed

Responsabilités

• Own core messaging framework for the electronics and semiconductor segment, ensuring alignment with overall brand strategy.
• Translate technical product features into clear, benefit-driven positioning for segment buyer audiences: manufacturing and process engineers, equipment engineers, automation and controls engineers, plant and operations managers.
• Own external promotions, campaigns and lead generation targets for the electronics and semiconductor segment.
• Oversee and inform all lead-generating campaigns including digital advertising, email, and web. While the Lead does not execute these campaign elements, they set creative and messaging direction for each channel.
• Partner with regional teams on account-based programs.
• Develop messaging guides and content briefs to support sales activities and channel enablement, including distributor and integrator partners who serve electronics manufacturers.
• Inform segment presence at global tradeshows such as SEMICON, ELEC & EXPO, IPC APEX EXPO, and regional electronics manufacturing shows.

Connaissances

B2B marketing

High tech hardware

Electronics

Demand generation

Messaging frameworks

Description du poste

Teradyne Robotics, a division of Teradyne, seeks a Global Lead GTM for Electronics and Semiconductor to own content strategy and messaging for a fast-growing market. You will collaborate with domain experts and sales to deliver consistent, customer-focused voice across channels.

You will drive external promotions, campaigns, and events, shaping brand equity and market leadership while aligning global and regional marketing efforts.