Global Lead GTM, Electronics and Semiconductor

Teradyne; North Reading (MA); On-site; USD 97,000 - 155,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Flexible Spending Accounts

Retirement savings plans

Life and disability insurance

Paid vacation & holidays

Tuition assistance programs

Job summary

Teradyne Robotics, a division of Teradyne, seeks a Global Lead GTM for Electronics and Semiconductor to own content strategy and messaging for a fast-growing market. You will collaborate with domain experts and sales to deliver consistent, customer-focused voice across channels.

You will drive external promotions, campaigns, and events, shaping brand equity and market leadership while aligning global and regional marketing efforts.

Qualifications

• Demonstrate experience B2B high tech hardware marketing (preferably in electronics, semi and or manufacturing).
• Proven track record building messaging frameworks and demand generation programs for a technical B2B segment with long, multi-stakeholder sales cycles.
• Strong written and verbal communication skills, with the ability to translate technical detail into commercial value.
• Willingness to travel internationally to customer sites and industry events as needed

Responsibilities

• Own core messaging framework for the electronics and semiconductor segment, ensuring alignment with overall brand strategy.
• Translate technical product features into clear, benefit-driven positioning for segment buyer audiences: manufacturing and process engineers, equipment engineers, automation and controls engineers, plant and operations managers.
• Own external promotions, campaigns and lead generation targets for the electronics and semiconductor segment.
• Oversee and inform all lead-generating campaigns including digital advertising, email, and web. While the Lead does not execute these campaign elements, they set creative and messaging direction for each channel.
• Partner with regional teams on account-based programs.
• Develop messaging guides and content briefs to support sales activities and channel enablement, including distributor and integrator partners who serve electronics manufacturers.
• Inform segment presence at global tradeshows such as SEMICON, ELEC & EXPO, IPC APEX EXPO, and regional electronics manufacturing shows.

Skills

B2B marketing

High tech hardware

Electronics

Demand generation

Messaging frameworks

Job description

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Global Lead GTM, Electronics and Semiconductor (Teradyne Robotics, CA, MA, remote)

ID: 12717

Function: Marketing

Location: North Reading, MA, US; San Jose, CA, US

Are you ready to make a real impact on the world of robotics? At Teradyne Robotics, a division of Teradyne, we are revolutionizing industries through cutting-edge collaborative and autonomous mobile robotic technologies. As part of our team, you’ll work with global leaders Universal Robots (UR) and Mobile Industrial Robots (MiR), driving innovation that enhances manufacturing, logistics and workplaces across the world.

Our Purpose:

TERADYNE, where experience meets innovation and driving excellence in every connection. We are fueled by creativity and diversity of thought and in our workforce. Our employees are supported to innovate and learn something new every day. Teradyne Robotics, comprised of Universal Robots (UR) and Mobile Industrial Robots (MiR), is a leading provider of collaborative robots (cobots) and autonomous mobile robots (AMRs) used in a variety of industries, including manufacturing, logistics, electronics assembly, and warehousing.

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Opportunity Overview:

Reporting to the Go-To-Market Director, this new global marketing function will transform how we communicate to our fastest-growing segments: electronics and semiconductor manufacturing. As the owner of the industry’s content strategy, the Global Lead will partner with domain matter experts and industry sales to ensure we communicate in one consistent and customer-focused voice that drives brand equity and market leadership in the space.

Key Responsibilities

• Build and maintain deep working knowledge of the electronics and semiconductor value chain .
• Own and maintain the core messaging framework for the electronics and semiconductor segment, ensuring alignment with overall brand strategy.
• Drive thought leadership and category creation around emerging electronics use cases .
• Translate technical product features into clear, benefit-driven positioning for segment buyer audiences: manufacturing and process engineers, equipment engineers, automation and controls engineers, plant and operations managers
• Own external promotions, campaigns and lead generation targets for the electronics and semiconductor segment.
• Oversee and inform all lead-generating campaigns including digital advertising, email, and web. While the Lead does not execute these campaign elements, they set creative and messaging direction for each channel.
• Partner with regional teams on account-based programs.
• Own and drive the electronics and semiconductor segment across online and offline channels, shaping its market presence and strategy while ensuring consistent execution across all external touchpoints.
• Develop messaging guides and content briefs to support sales activities and channel enablement, including distributor and integrator partners who serve electronics manufacturers.
• Serve as the central link between Global Marketing Communications, Product Marketing, and Regional Marketing for the segment, driving alignment and strategic impact.
• Inform segment presence at global tradeshows : including SEMICON events, Elec tronica , IPC APEX EXPO, and regional electronics manufacturing shows , covering positioning, demo storylines, and key messaging as the architect of the event narrative.
• Contribute to and/or lead development of customer-facing materials including case studies, application notes, video concepts, and social content featuring electronics and semiconductor deployments.

All About You:

We seek individuals who share our passion and determination. Our commitment to customer success drives us to go the extra mile. If you’re ready to join us in this mission, take a closer look at the minimum criteria for the position.

• Demonstrate experience B2B high tech hardware marketing (preferably in electronics, semi and or manufacturing)
• Proven track record building messaging frameworks and demand generation programs for a technical B2B segment with long, multi-stakeholder sales cycles.
• Strong written and verbal communication skills, with the ability to translate technical detail into commercial value.
• Willingness to travel internationally to customer sites and industry events as needed

Why Join Us?

Be part of a dynamic, fast-growing company with a strong presence in the US market.

Work with a talented marketing and sales team to drive real business impact.

Opportunity to shape and influence marketing strategy

Competitive salary and benefits package.

Compensation:

The base salary range for this role is $96,600 - $154,600. This range is a good faith estimate, and the amount of base salary will correspond with experience and skill set. This range can also fluctuate depending on demand and location.

Incentive Plan :

This job is eligible for discretionary bonus(es) based on financial performance.

• medical
• dental
• vision
• Flexible Spending Accounts
• retirement savings plans
• life and disability insurance
• paid vacation & holidays
• tuition assistance programs
• and more

With over 1,200 employees worldwide, Teradyne Robotics provides a global, fast paced and highly innovative working environment. If you are passionate about working with cutting-edge robotics, solving complex challenges and collaborating with motivated colleagues across the world, this is the place for you.

We offer a dynamic environment that fosters creativity, growth, and career advancement. If you’re passionate about cutting-edge technology, solving complex challenges, and building the future alongside talented, forward-thinking colleagues—this is the place for you. Let’s change the way the world works together.

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