Global GTM Lead — Electronics & Semiconductors

Roboticsconnected; North Reading (MA); Presencial; USD 97.000 - 155.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health and well-being benefits

Retirement savings plans

Paid vacation & holidays

Tuition assistance programs

Descripción de la vacante

Teradyne Robotics, a division of Teradyne, seeks a Global Marketing Lead to own the electronics and semiconductor segment messaging and demand-generation efforts. You will partner with domain experts, sales, and regional teams to ensure consistent, customer-focused communications that strengthen brand leadership across global events and channels.

You will translate complex product features into clear value propositions for manufacturing and process engineers, equipment engineers, automation and

Formación

• Experience in B2B high tech hardware marketing
• Proven ability to build messaging frameworks and demand generation programs for technical B2B segments
• Strong written and verbal communication skills to translate technical detail into commercial value

Responsabilidades

• Own electronics and semiconductor segment messaging framework and alignment with brand strategy
• Drive thought leadership and category creation for electronics use cases
• Lead external promotions, campaigns and lead generation targets for the electronics and semiconductor segment
• Coordinate with regional teams on account-based programs
• Oversee segment presence across online and offline channels and develop content supporting sales and channel enablement
• Develop customer-facing materials including case studies, application notes, and video concepts

Conocimientos

B2B marketing

Messaging frameworks

Demand generation

Technical communication

Descripción del empleo

Teradyne Robotics, a division of Teradyne, seeks a Global Marketing Lead to own the electronics and semiconductor segment messaging and demand-generation efforts. You will partner with domain experts, sales, and regional teams to ensure consistent, customer-focused communications that strengthen brand leadership across global events and channels.

You will translate complex product features into clear value propositions for manufacturing and process engineers, equipment engineers, automation and