Global GTM Programs Architect

Anthropic Limited; San Francisco, Northern (CA, KY); Hybrid; USD 360,000 - 540,000; Full time

Benefits offered by this job

Equity donation matching

Generous vacation and parental leave

Flexible working hours

Job summary

Anthropic is seeking a Head of GTM Programs to build a foundational function from the ground up. You’ll define what GTM programs means, create the initial roadmap, and coordinate across sales, marketing, partnerships, and customer success to scale globally.

You’ll embed with GTM teams to identify opportunities and craft playbooks and content that teams actually use, driving adoption and measurable impact.

Qualifications

• Experience building GTM programs, sales programs, or enablement from scratch.
• Experience supporting a global or multi-region GTM organization.
• Background in AI, machine learning, or other emerging technology sectors.
• Experience using data to evaluate program effectiveness and to influence leadership.

Responsibilities

• Build the global GTM programs function from scratch with defined priorities and a roadmap for the first year.
• Design and maintain scalable GTM content and playbooks.
• Establish a single source of truth for GTM content with clear ownership and version control.
• Drive alignment across sales, marketing, partnerships, and customer success end-to-end.
• Use feedback and performance data to identify gaps and refine programs and content.
• Define success metrics for new programs and report on them regularly.
• Partner with regional GTM leaders to reflect market realities.
• Experience building or scaling go-to-market programs and content that are adopted by teams.
• Experience partnering with multiple go-to-market functions and revenue operations.
• Lead cross-functional programs end-to-end with autonomy.
• Write concise go-to-market content or playbooks.

Skills

GTM programs design

Cross-functional leadership

Content & playbooks

Go-to-market strategy

Education

Bachelor’s degree

Tools

CRM systems

Job description

Anthropic is seeking a Head of GTM Programs to build a foundational function from the ground up. You’ll define what GTM programs means, create the initial roadmap, and coordinate across sales, marketing, partnerships, and customer success to scale globally.

You’ll embed with GTM teams to identify opportunities and craft playbooks and content that teams actually use, driving adoption and measurable impact.