Product Marketing Lead — AI-Driven GTM for Hardware & Services

Google; Mountain View (CA); On-site; USD 116,000 - 166,000; Full time

Job summary

Google in Mountain View, CA is seeking a senior product marketing professional to lead the full marketing lifecycle for core consumer and business products. You will determine positioning, naming, competitive analysis, and external communications, and work with cross-functional teams across Sales, Communications, Legal, and Engineering.

You will shape product growth with data-driven GTM strategies, launch content, and shopper-centric site experiences.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing across one or more marketing fields.
• Experience managing cross-functional projects and stakeholder relationships.

Responsibilities

• Develop site presentation and product merchandising for hardware, subscriptions, and services.
• Act as the expert for hardware categories to meet consumer, business, and brand needs.
• Lead creation of launch content, modules, and landing pages with shopper-centric thinking.
• Formulate GTM strategies and site content for new product launches using data tools and AI.
• Partner with Creative, UX, Analytics, Sales, and Marketing teams to promote the portfolio.

Skills

Marketing leadership

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree or equivalent

Tools

Content management systems

AI tools

Job description

Google in Mountain View, CA is seeking a senior product marketing professional to lead the full marketing lifecycle for core consumer and business products. You will determine positioning, naming, competitive analysis, and external communications, and work with cross-functional teams across Sales, Communications, Legal, and Engineering.

You will shape product growth with data-driven GTM strategies, launch content, and shopper-centric site experiences.