Product Marketing Lead - GTM, AI & E-Commerce

Google; New York (NY); On-site; USD 116,000 - 166,000; Full time

Job summary

Google seeks a marketing professional to lead product marketing across consumer and business products. You’ll shape positioning, naming, competitive analysis, and external communications while guiding a cross-functional team across Sales, legal, webmasters, product development, and engineering.

Activities include developing go-to-market content, prioritizing features, and driving external communications to grow a consumer base through a shopper-centric approach.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing across one or more marketing fields.
• Experience managing cross-functional projects and stakeholder relationships.

Responsibilities

• Develop site presentation and product merchandising for hardware, subscriptions, and services to optimize the online shopping experience.
• Act as the expert for hardware categories to meet consumer, business, and brand needs.
• Lead the creation of launch content, modules, and landing pages with shopper-centric thinking.
• Formulate impactful GTM strategies and site content for new product launches leveraging data tools and AI.
• Partner with Creative, UX, Analytics, Sales, and Marketing to promote the portfolio and optimize the consumer journey.

Skills

Marketing experience across multiple

Cross-functional project management

Stakeholder relationships

Education

Bachelor's degree

Tools

Content management systems

AI tools

Analytics tools

Job description

Google seeks a marketing professional to lead product marketing across consumer and business products. You’ll shape positioning, naming, competitive analysis, and external communications while guiding a cross-functional team across Sales, legal, webmasters, product development, and engineering.

Activities include developing go-to-market content, prioritizing features, and driving external communications to grow a consumer base through a shopper-centric approach.