Global Growth Marketing Manager – MedTech Orthopedics

Brighter Signals; Raynham (MA); On-site; USD 102,000 - 177,000; Full time

Benefits offered by this job

Vacation 120 hours per year

Sick time 40 hours per year

Holiday pay 13 days per year

Work, Personal and Family Time 40+ hrs

Parental Leave 480 hours/year

Bereavement Leave 240 hours

Job summary

Johnson & Johnson is seeking a Marketing Manager, Global Growth Marketing, to drive downstream marketing, portfolio optimization, and lifecycle management for the VELYS Power portfolio. The role leads planning and commercial programs, partnering with regional teams to drive adoption, demand generation, and profitability.

You will own multichannel campaigns, product transitions, and strategic partnerships, while collaborating with Sales, Finance, and R&D to ensure readiness and market success.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Life Sciences, Healthcare, or a related field required; MBA or advanced degree preferred.
• Minimum 5 years of progressive experience in marketing, product management, commercialization, business development, or related field.
• Experience in downstream marketing, product commercialization, lifecycle management, portfolio optimization, or capital equipment marketing.
• Strong commercial, analytical, and financial acumen, including experience with business planning, forecasting, pricing, project management, budgets, and performance tracking.
• Demonstrated ability to manage multiple initiatives and drive tactical execution across a matrixed organization.
• Strong communication, presentation, and stakeholder-management skills, with the ability to influence without direct authority.
• Medical device, orthopedic, capital equipment, or healthcare industry experience preferred.
• Ability to work in operating room and cadaver lab environments and travel up to 25%, including domestic and international travel, to support customer-facing activities, laboratory programs, industry events, procedure or surgery observation.

Responsibilities

• Lead downstream marketing strategies, annual marketing plans, and commercial programs that drive portfolio adoption, utilization, revenue growth, and profitability.
• Own lifecycle management and portfolio optimization initiatives, including product transitions, portfolio simplification, margin improvement, and end-of-life planning.
• Assess market research, customer insights, competitive dynamics, portfolio performance, and financial results to prioritize investments and improve business performance.
• Lead commercialization and launch execution for new products, portfolio enhancements, and strategically sourced technologies developed with external manufacturing and innovation partners.
• Partner with regional and local marketing and sales teams to develop customer conversion, demand generation, pricing, and market execution strategies.
• Develop positioning, value propositions, multichannel marketing programs, sales enablement tools, communications, and commercial education that support customer acquisition, retention, and utilization.
• Collaborate across Sales, Global Strategic Marketing, Finance, Supply Chain, R&D, Quality, Regulatory, Healthcare Compliance, and external partners to ensure commercial readiness, supply continuity, and lifecycle execution.
• Manage assigned budgets and track forecasts, key performance indicators, portfolio risks, and growth opportunities, providing actionable recommendations to business leadership.
• Support customer-facing commercial activities, including customer meetings, field visits, industry events, product demonstrations, laboratory programs, and procedure or surgical evaluations, to gather insights, enable adoption, strengthen relationships, and support market development.

Skills

Marketing strategy

Lifecycle management

Portfolio optimization

Launch execution

Cross-functional collaboration

Financial acumen

Stakeholder management

Education

Bachelor's degree in Marketing or related field

MBA or advanced degree preferred

Job description

Johnson & Johnson is seeking a Marketing Manager, Global Growth Marketing, to drive downstream marketing, portfolio optimization, and lifecycle management for the VELYS Power portfolio. The role leads planning and commercial programs, partnering with regional teams to drive adoption, demand generation, and profitability.

You will own multichannel campaigns, product transitions, and strategic partnerships, while collaborating with Sales, Finance, and R&D to ensure readiness and market success.