Global Growth Marketing Manager - Lifecycle & Launch

Johnson & Johnson Co.; Monet (FL); On-site; USD 102,000 - 177,000; Full time

Benefits offered by this job

Long-term incentive program

401(k) and pension plan

Vacation – 120 hours per year

Sick time – 40 hours per year

Job summary

Johnson & Johnson seeks a Marketing Manager, Global Growth Marketing to lead downstream marketing strategies and lifecycle management for Orthopaedics products. The role focuses on portfolio optimization, commercialization, and cross-functional leadership to drive adoption and profitability.

You will collaborate with regional teams, develop multichannel programs, and manage budgets while supporting customer-facing activities and external partnerships. Travel up to 25% is required.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Life Sciences, Healthcare, or a related field required.
• Minimum 5 years of progressive experience in marketing, product management, commercialization, business development, or related field.
• Experience in downstream marketing, product commercialization, lifecycle management, portfolio optimization, or capital equipment marketing.
• Strong commercial, analytical, and financial acumen, including experience with business planning, forecasting, pricing, project management, budgets, and performance tracking.
• Demonstrated ability to manage multiple initiatives and drive tactical execution across a matrixed organization.

Responsibilities

• Lead downstream marketing strategies, annual plans, and programs to drive portfolio adoption, utilization, revenue growth, and profitability.
• Own lifecycle management and portfolio optimization initiatives, including product transitions, portfolio simplification, margin improvement, and end-of-life planning.
• Assess market research, customer insights, competitive dynamics, portfolio performance, and financial results to prioritize investments and improve business performance.
• Lead commercialization and launch execution for new products, portfolio enhancements, and strategically sourced technologies developed with external manufacturing and innovation partners.
• Partner with regional and local marketing and sales teams to develop customer conversion, demand generation, pricing, and market execution strategies.
• Develop positioning, value propositions, multichannel marketing programs, sales enablement tools, communications, and commercial education that support customer acquisition, retention, and utilization.
• Collaborate across Sales, Global Strategic Marketing, Finance, Supply Chain, R&D, Quality, Regulatory, Healthcare Compliance, and external partners to ensure commercial readiness, supply continuity, and lifecycle execution.
• Manage assigned budgets and track forecasts, key performance indicators, portfolio risks, and growth opportunities, providing actionable recommendations to business leadership.
• Support customer-facing commercial activities, including customer meetings, field visits, industry events, product demonstrations, laboratory programs, and procedure or surgical evaluations, to gather insights, enable adoption, strengthen relationships, and support market development.

Skills

Commercial acumen

Analytical skills

Financial analysis

Communication skills

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Engineering, Life Sciences, Healthcare, or related field

MBA or advanced degree preferred

Job description

Johnson & Johnson seeks a Marketing Manager, Global Growth Marketing to lead downstream marketing strategies and lifecycle management for Orthopaedics products. The role focuses on portfolio optimization, commercialization, and cross-functional leadership to drive adoption and profitability.

You will collaborate with regional teams, develop multichannel programs, and manage budgets while supporting customer-facing activities and external partnerships. Travel up to 25% is required.