Global Experience Strategy Director

PHDUS PHD Media LLC; United States; On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Group in the US seeks a Director of Experience Planning to build and scale a modern practice across global markets, fusing consumer insight with business strategy.

You will translate complex challenges into actionable experience frameworks, lead workshops, and advance AI-enabled planning across paid, owned, and earned channels.

This role sits at the intersection of strategy, audience intelligence, and activation, requiring collaboration with in-market teams and global leadership.

Qualifications

• Significant background in experience planning, comms planning, audience strategy across global markets.
• Strong expertise in audience identification, segmentation, sizing, activation.
• Omnichannel fluency across paid, owned, earned to create cohesive experiences.
• Proven ability to design and lead strategic workshops for senior audiences.
• Practical understanding of AI and applying it to strategic workflows.
• Exceptional storytelling and communication skills.
• Egoless, collaborative self-starter who thrives in ambiguity.

Responsibilities

• Lead Global Regional Planning with an Integrated Perspective across regions.
• Own global audience segmentation and scalable cross-market learnings.
• Translate strategy into actionable plans, briefs, and opportunities.
• Design and facilitate strategic workshops for diverse stakeholders.
• Evolve frameworks and leverage AI to accelerate research and ideation.

Skills

Experience in XP planning

Audience mastery

Omnichannel fluency

Facilitation skills

Modern AI toolkit

Communication

Collaborative mindset

Job description

Omnicom Group in the US seeks a Director of Experience Planning to build and scale a modern practice across global markets, fusing consumer insight with business strategy.

You will translate complex challenges into actionable experience frameworks, lead workshops, and advance AI-enabled planning across paid, owned, and earned channels.

This role sits at the intersection of strategy, audience intelligence, and activation, requiring collaboration with in-market teams and global leadership.