Director, Experience Planning

PHDUS PHD Media LLC; United States; On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Group in the US seeks a Director of Experience Planning to build and scale a modern practice across global markets, fusing consumer insight with business strategy.

You will translate complex challenges into actionable experience frameworks, lead workshops, and advance AI-enabled planning across paid, owned, and earned channels.

This role sits at the intersection of strategy, audience intelligence, and activation, requiring collaboration with in-market teams and global leadership.

Qualifications

• Significant background in experience planning, comms planning, audience strategy across global markets.
• Strong expertise in audience identification, segmentation, sizing, activation.
• Omnichannel fluency across paid, owned, earned to create cohesive experiences.
• Proven ability to design and lead strategic workshops for senior audiences.
• Practical understanding of AI and applying it to strategic workflows.
• Exceptional storytelling and communication skills.
• Egoless, collaborative self-starter who thrives in ambiguity.

Responsibilities

• Lead Global Regional Planning with an Integrated Perspective across regions.
• Own global audience segmentation and scalable cross-market learnings.
• Translate strategy into actionable plans, briefs, and opportunities.
• Design and facilitate strategic workshops for diverse stakeholders.
• Evolve frameworks and leverage AI to accelerate research and ideation.

Skills

Experience in XP planning

Audience mastery

Omnichannel fluency

Facilitation skills

Modern AI toolkit

Communication

Collaborative mindset

Job description

Agency: PHd Job Function: Strategy and Planning Job Subfunction: Strategy Job Description: We are looking for a strategic, curious, and highly collaborative Director of Experience Planning to help build and scale a modern practice across our global markets. This role sits at the intersection of consumer understanding, business strategy, audience intelligence, and activation.

We will translate complex business challenges into clear consumer-facing opportunities, develop experience strategies that travel across markets, and work alongside in-market teams to turn strategy into action. This is a role for someone who moves fluidly between big-picture strategic thinking and the granular details required to make the strategy real—someone who can see the system, create the plan, and help teams land it.

WHAT YOU’LL DO

• Lead Global Regional Planning with an Integrated Perspective: Lead experience planning across 1–2 global regions, translating global strategy into relevant, actionable market experiences. Connect audience motivations, moments, and channels into strategic frameworks that balance global consistency with local market flexibility. Bring fluency across paid, owned, and earned channels to design coherent consumer journeys rather than isolated channel plans (spanning content, commerce, social, retail, etc.).


• Own Global Audience Segmentation: Serve as the primary owner of the global audience segmentation workstream—from identification and sizing to profiling and strategic application. Establish scalable ways of working that allow audience learnings to be shared across markets, rather than reinvented locally. Continuously ingest new behavioral, cultural, media, and market signals to sharpen audience definitions and connect them to actionable media and messaging moments.


• Translate Strategy Into Action ("Land the Plane"): Act as a strategic guide who moves beyond the initial recommendation to help teams determine exactly what happens next. Translate frameworks into actionable plans, briefs, and opportunities for regional and in-market teams. Anticipate the practical implications of a strategy across channels and teams, knowing when a strategy needs more rigor—and when it simply needs to get moving.


• Design & Facilitate Strategic Workshops: Design and facilitate working sessions that unite diverse global stakeholders around complex business and consumer challenges. Turn ambiguity into productive dialogue for both virtual and in-person audiences, ranging from executive-level summits to hands-on market planning sessions. Create the ideal conditions for collaborative problem-solving, seamlessly shifting between presenting a POV and helping others develop their own.


• Evolve the Practice & Leverage AI: Partner with the Experience Planning Lead to continuously refine frameworks, tools, and ways of working based on real-world market feedback. Use AI to accelerate research, synthesis, ideation, and strategic problem-solving. Explore new ways emerging technologies can make our planning approach more dynamic, intelligent, and scalable, challenging traditional models.

WHAT YOU BRING

• Experience: Significant background in experience planning, comms planning, audience strategy, or a related discipline, with a track record of working across global, regional, or local markets.


• Audience Mastery: Strong expertise in audience identification, segmentation, sizing, and activation.


• Omnichannel Fluency: A deep understanding of how paid, owned, and earned channels intersect to create cohesive brand experiences.


• Facilitation Skills: Proven ability to design and lead strategic workshops for senior, cross-functional audiences.


• Modern Toolkit: A practical understanding of AI and an enthusiasm for applying it to strategic workflows.


• Communication: Exceptional storytelling skills; the ability to make complex thinking simple, compelling, and actionable.


• Mindset: An egoless, highly collaborative self-starter who thrives in ambiguity, builds structure from scratch, and believes the best idea wins—regardless of where it comes from.

THE KIND OF PERSON WHO THRIVES HERE

You are a strategic thinker who makes things happen. You are naturally curious about people and culture, but you don’t stop at understanding the consumer—you want to know what that understanding means for the business, and what the business can actually do about it. You can walk into an ambiguous problem, find the signal, formulate a strategic point of view, and bring people along with you. You are comfortable presenting to executive leaders and working through the weeds of a localized market plan the next. You don’t need to own the room to lead it. Energized by working across disciplines and geographies, you know that the strongest strategy is only as good as its ability to make a difference in the real world. Ultimately, you are excited by the opportunity to build the discipline while doing the work—challenging existing approaches and continuously making experience planning smarter, simpler, and more useful.

$90,000 - $215,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.

We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

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