Strategy Director: Customer Experience & CRM Growth

Omnicom Precision Marketing Group; Birmingham (MI); On-site; USD 135,000 - 145,000; Full time

Job summary

Omnicom Precision Marketing in the United States seeks a Strategy Director who will develop and articulate strategic context for client recommendations, considering brand, category, market and consumer insights.

This role leads consumer understanding, collaborates with Brand Leadership, UX, Creative, Analytics and clients across the lifecycle, turning qualitative and quantitative research into actionable plans.

Qualifications

• Bachelor’s degree or greater preferred.
• 10+ years’ experience in marketing strategy or planning in agency/consulting.
• Strong analytical skills with data-driven insights.
• Excellent verbal, written, and presentation skills.

Responsibilities

• Provide strategic support to account teams for digital and CLM marketing plans.
• Define opportunities for Customer Experience and Customer Lifecycle Management based on data insights.
• Leverage audience data to inform content decisions and customization.
• Identify roles of websites, mobile, and CRM platforms in consumer journeys.
• Explore new channels to engage audience groups.
• Develop research-based POVs on opportunities and trends.
• Guide and mentor junior strategists on client projects.

Skills

Communication skills

Analytical skills

Leadership

Project management

Education

Bachelor’s degree

Job description

Omnicom Precision Marketing in the United States seeks a Strategy Director who will develop and articulate strategic context for client recommendations, considering brand, category, market and consumer insights.

This role leads consumer understanding, collaborates with Brand Leadership, UX, Creative, Analytics and clients across the lifecycle, turning qualitative and quantitative research into actionable plans.