Global Events Leader - Multi-Brand & Pipeline Strategy

insightsoftware, LLC; North Carolina; Hybrid; USD 160,000 - 201,000; Full time

Job summary

insightsoftware, LLC is seeking a Senior Director of Global Events to own the global events strategy, portfolio and budget for its brands, including Lineos, Certent and Simba. You will lead a distributed team and partner with Sales, Brand and Product Marketing to drive pipeline through trade shows, hosted events and hybrid programs.

The role requires 10+ years in corporate events within a B2B software context, strong vendor negotiations and data-driven decision making, with up to 30% travel.

Qualifications

• 10+ years leading corporate events, trade shows and customer experiences in B2B software, including 5+ years in a people management role leading a distributed, multi-region team.
• Experience owning a global events portfolio and budget of $3M or more, with documented pipeline and ROI results.
• Experience building events as a measured pipeline channel: goal setting, lead capture, attribution, post-event reporting and the Sales and BDR follow-up motion.
• Depth across in-person, virtual and hybrid formats, from large industry trade shows to small executive programs.
• Proven ability to design and implement processes, tools and standards that make an events team more efficient and consistent.

Responsibilities

• Define the annual global events strategy and calendar across multiple brands, aligned with revenue goals and the fiscal plan.
• Decide the portfolio of trade shows, hosted events, field and executive programs, partner events and formats to invest in or cut.
• Build goals, targets and success criteria for every event and coordinate cross-brand follow-up.
• Partner with Revenue Marketing, Brand and Product Marketing to ensure integrated campaigns.
• Lead the customer and partner event program from local events to a flagship conference.

Skills

Global events leadership

B2B software experience

Vendor negotiations

Data-driven decision making

Cross-regional team leadership

Budget management

Executive communication

Travel willingness

Education

Bachelor's degree in Events, Communications, Public Relations, Marketing or a related field, or equivalent experience

Tools

Microsoft Office

Salesforce

Marketing automation

Wrike

Job description

insightsoftware, LLC is seeking a Senior Director of Global Events to own the global events strategy, portfolio and budget for its brands, including Lineos, Certent and Simba. You will lead a distributed team and partner with Sales, Brand and Product Marketing to drive pipeline through trade shows, hosted events and hybrid programs.

The role requires 10+ years in corporate events within a B2B software context, strong vendor negotiations and data-driven decision making, with up to 30% travel.