Global Events Director: Strategy, ROI & Multibrand Programs

Insightsoftware; United States; On-site; USD 160,000 - 201,000; Full time

Job summary

insightsoftware is seeking a Senior Director of Global Events to lead the strategy, portfolio, and budget for its multi-brand events worldwide. This executive role reports to the Chief Marketing Officer and guides a global team of regional events managers, partnering with Sales, Revenue Marketing, Brand and Product Marketing to align campaigns and pipeline.

The ideal candidate has run events as a measurable pipeline channel in a B2B software company, negotiates with vendors, and uses data-driven

Qualifications

• 10+ years leading corporate events in B2B software.
• 5+ years managing multi-region teams.
• Experience owning a global events portfolio and budget of $3M+.
• Experience across in-person, virtual and hybrid events.
• Strong negotiation and vendor management.
• Executive-level written and verbal communication.
• Willingness to travel up to 30% (international).

Responsibilities

• Set the annual global events strategy and calendar across insightsoftware, Lineos, Certent and Simba.
• Define goals, targets and success criteria for every event with data-backed decisions.
• Lead end-to-end event delivery, including logistics, booth design, sponsorships and staffing.
• Partner with Revenue Marketing, Brand and Product Marketing to align campaigns and messaging.
• Build and lead a global events team with clear accountabilities and growth paths.
• Own the global events budget, forecasting and accruals.
• Present performance and recommendations to CMO and senior leadership.

Skills

Global events leadership

Portfolio management

Budget management

Vendor negotiation

Executive communication

Travel up to 30%

Education

Bachelor's degree in Events, Communications, Public Relations, Marketing or related field

Job description

insightsoftware is seeking a Senior Director of Global Events to lead the strategy, portfolio, and budget for its multi-brand events worldwide. This executive role reports to the Chief Marketing Officer and guides a global team of regional events managers, partnering with Sales, Revenue Marketing, Brand and Product Marketing to align campaigns and pipeline.

The ideal candidate has run events as a measurable pipeline channel in a B2B software company, negotiates with vendors, and uses data-driven