Global Entertainment Ads Product Lead

TikTok

San Jose (CA)

On-site

USD 186,000 - 374,000

Full time

2 days ago

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) match

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Job summary

TikTok is seeking a product management professional to lead advertising initiatives within the Entertainment vertical. The role requires 2+ years in online ads, strong cross-functional leadership, and fluency in English and Mandarin to collaborate with global teams.

You will guide product lifecycle from ideation through launch and optimization, impacting ROAS for key partners. Join a fast-paced, international team that builds cutting-edge ad solutions, connects global audiences with

Qualifications

2+ years of product management experience in online advertising.
Experience leading product development from ideation to launch and optimization.
Strong writing, presentation and stakeholder management skills.
Fluency in English and Mandarin is required for global collaboration.

Responsibilities

Drive overall advertising performance for international products, focusing on Entertainment advertisers to boost ROAS.
Develop customer-centric understanding of Entertainment advertisers' business models and optimize campaigns accordingly.
Analyze campaign logic for performance advertisers and design tailored ad formats for Entertainment to improve monetization and advertiser experience.
Own end-to-end product lifecycle and coordinate with global cross-functional teams for planning, development, launch, and iteration.