Global Ecommerce & Growth Director

Commando; Burlington, Northern (VT, KY); Hybrid; USD 130,000 - 180,000; Full time

Job summary

Commando seeks a high-impact leader to own and scale its global ecommerce and digital growth. This role drives the digital P&L, shaping strategy and execution across ecommerce, performance marketing, and customer experience to deliver profitable revenue growth.

The Head of Global Ecommerce & Digital Growth will move between strategy and hands-on execution, allocating budgets, optimizing the ecosystem, and delivering sustained value across DTC channels from Burlington, VT.

Qualifications

• 8–10+ years of ecommerce or digital leadership experience.
• Proven track record of driving revenue growth in DTC or consumer brands.
• Strong expertise in performance marketing, conversion optimization, and digital analytics.
• Experience with Shopify and Klaviyo required.
• Experience with MTA / Attribution tools is highly preferred.
• Highly analytical, data-driven, and focused on profitable growth.

Responsibilities

• Own the Digital P&L; drive global ecommerce revenue, profitability, and contribution margin.
• Establish and manage forecasts, budgets, and performance targets.
• Optimize nCAC, nROAS, LTV, MER, and channel efficiency for scalable growth.
• Develop and execute a global digital growth strategy aligning with brand marketing.
• Scale customer acquisition through paid and performance marketing channels (Meta, Google, TikTok, Affiliates).
• Identify and unlock new growth channels (CTV, influencers, partnerships).
• Lead site strategy, UX/UI, and conversion rate optimization, owning the site experience.
• Develop and execute strategies to drive AOV, conversion, and customer engagement through merchandising, personalization, etc.
• Partner cross-functionally with brand marketing to ensure best-in-class digital storytelling and launch execution.
• Build and optimize CRM strategy across email, SMS, and loyalty; increasing LTV and retention.
• Establish a rigorous performance and attribution framework across all digital channels.
• Leverage MTA tools (e.g., Northbeam) and incrementality testing to inform spend allocations.
• Translate data and consumer insights into clear, actionable growth strategies.
• Ensure end-to-end best in class customer experience—from UX to customer service.

Skills

Digital leadership

Growth strategy

Performance marketing

Conversion optimization

Data analytics

Tools

Shopify

Klaviyo

Job description

Commando seeks a high-impact leader to own and scale its global ecommerce and digital growth. This role drives the digital P&L, shaping strategy and execution across ecommerce, performance marketing, and customer experience to deliver profitable revenue growth.

The Head of Global Ecommerce & Digital Growth will move between strategy and hands-on execution, allocating budgets, optimizing the ecosystem, and delivering sustained value across DTC channels from Burlington, VT.