Global Digital Growth Leader & DTC Architect

Body Art Alliance; Hanover (MD); On-site; USD 180,000 - 240,000; Full time

Job summary

Body Art Alliance seeks a Chief Digital Officer to unify digital strategy across brands and markets. You’ll build a direct-to-consumer channel, own ecommerce, CRM, personalization, and analytics, and lead a cross-brand digital team with top leadership collaboration.

This role reports to the CEO and requires scaling digital revenue in the US and internationally. You’ll set the roadmap for the ecommerce platform, martech, and data infrastructure while ensuring alignment with wholesale partners and

Qualifications

• 12+ years in senior digital, ecommerce, or CRM leadership with P&L ownership.
• Built or scaled a direct-to-consumer business alongside wholesale/distribution.
• Hands-on with ecommerce platforms, martech, CRM, personalization, and analytics.
• Led digital across multiple brands or units, preferably in consumer goods.
• Experience in fast-moving, PE-backed environments with limited resources.

Responsibilities

• Set and drive the global digital and ecommerce strategy aligned to business goals.
• Lead growth across ecommerce, marketplaces, and DTC with profitable initiatives.
• Build the DTC business, pricing, and positioning while coordinating with wholesale users.
• Own the digital experience, UX, site, SEO, personalization, loyalty, and CRM.
• Develop the digital tech roadmap including platforms, martech, and analytics infra.
• Lead and develop a high-performing digital team across brands and markets.

Skills

Digital leadership

P&L ownership

DTC build experience

Ecommerce platforms

Martech & Analytics

Cross-brand leadership

Data-driven decisions

Private equity exposure

Tools

CRM systems

Martech stack

Analytics platforms

Job description

Body Art Alliance seeks a Chief Digital Officer to unify digital strategy across brands and markets. You’ll build a direct-to-consumer channel, own ecommerce, CRM, personalization, and analytics, and lead a cross-brand digital team with top leadership collaboration.

This role reports to the CEO and requires scaling digital revenue in the US and internationally. You’ll set the roadmap for the ecommerce platform, martech, and data infrastructure while ensuring alignment with wholesale partners and