Global e-Commerce Director

Commando; Burlington, Northern (VT, KY); Hybrid; USD 130,000 - 180,000; Full time

Job summary

Commando seeks a high-impact leader to own and scale its global ecommerce and digital growth. This role drives the digital P&L, shaping strategy and execution across ecommerce, performance marketing, and customer experience to deliver profitable revenue growth.

The Head of Global Ecommerce & Digital Growth will move between strategy and hands-on execution, allocating budgets, optimizing the ecosystem, and delivering sustained value across DTC channels from Burlington, VT.

Qualifications

• 8–10+ years of ecommerce or digital leadership experience.
• Proven track record of driving revenue growth in DTC or consumer brands.
• Strong expertise in performance marketing, conversion optimization, and digital analytics.
• Experience with Shopify and Klaviyo required.
• Experience with MTA / Attribution tools is highly preferred.
• Highly analytical, data-driven, and focused on profitable growth.

Responsibilities

• Own the Digital P&L; drive global ecommerce revenue, profitability, and contribution margin.
• Establish and manage forecasts, budgets, and performance targets.
• Optimize nCAC, nROAS, LTV, MER, and channel efficiency for scalable growth.
• Develop and execute a global digital growth strategy aligning with brand marketing.
• Scale customer acquisition through paid and performance marketing channels (Meta, Google, TikTok, Affiliates).
• Identify and unlock new growth channels (CTV, influencers, partnerships).
• Lead site strategy, UX/UI, and conversion rate optimization, owning the site experience.
• Develop and execute strategies to drive AOV, conversion, and customer engagement through merchandising, personalization, etc.
• Partner cross-functionally with brand marketing to ensure best-in-class digital storytelling and launch execution.
• Build and optimize CRM strategy across email, SMS, and loyalty; increasing LTV and retention.
• Establish a rigorous performance and attribution framework across all digital channels.
• Leverage MTA tools (e.g., Northbeam) and incrementality testing to inform spend allocations.
• Translate data and consumer insights into clear, actionable growth strategies.
• Ensure end-to-end best in class customer experience—from UX to customer service.

Skills

Digital leadership

Growth strategy

Performance marketing

Conversion optimization

Data analytics

Tools

Shopify

Klaviyo

Job description

We are seeking a high-impact, growth-driven driven leader to own and profitably scale Commando’s global ecommerce business. This role carries full responsibility for the digital P&L and is accountable for delivering profitable, sustained revenue growth across direct-to-consumer channels.

The Head of Global Ecommerce & Digital Growth will lead the strategy and execution across ecommerce, performance marketing, and the end-to-end customer experience—driving acquisition, conversion, retention, and lifetime value. This is a critical leadership role for an operator who can move seamlessly between strategy and execution, with a relentless focus on results. You will make investment decisions, allocate budget across channels, and optimize the digital ecosystem to maximize contribution margin and long-term growth.

Location: South Burlington, VT | Full-time | Hybrid (3–4 days/week in office) Pay Range: $130-$180k

Key Responsibilities:

• Own the Digital P&L; drive global ecommerce revenue, profitability, and contribution margin
• Establish and manage forecasts, budgets, and performance targets
• Optimize nCAC, nROAS, LTV, MER, and channel efficiency to ensure scalable, profitable growth
• Develop and execute a global digital growth strategy, aligning with brand marketing to increase consumer awareness and acquisition
• Scale customer acquisition through paid and performance marketing channels (Meta, Google, TikTok, Affiliates, etc.)
• Identify and unlock new growth channels (CTV, influencers, partnerships, emerging platforms)
• Lead site strategy, UX/UI, and conversion rate optimization, owning the site experience
• Develop and execute strategies to drive AOV, conversion, and customer engagement through merchandising, personalization, etc
• Partner cross-functionally with brand marketing to ensure best-in-class digital product storytelling and launch execution
• Build and optimize CRM strategy across email, SMS, and loyalty; increasing LTV and retention
• Establish a rigorous performance and attribution framework across all digital channels
• Leverage MTA tools (e.g., Northbeam) and incrementality testing to inform spend allocations
• Translate data and consumer insights into clear, actionable growth strategies
• Ensure end-to-end best in class customer experience— from UX to customer service

Qualifications:

• 8–10+ years of experience in ecommerce, growth, or digital leadership roles.
• Proven track record of driving measurable revenue growth in DTC or consumer brands.
• Strong expertise in performance marketing, conversion optimization, and digital analytics.
• Experience with Shopify and Klaviyo required.
• Experience with MTA / Attribution tools is highly preferred.
• Highly analytical, data-driven, and focused on profitable growth.
• Comfortable operating at both strategic and executional levels.
• Collaborative and proactive, with a strong sense of ownership.