Director of Ecommerce

ForceBrands; United States; Hybrid; USD 150,000 - 230,000; Full time

Job summary

ForceBrands is seeking a Director of Ecommerce & Digital Marketing to lead our DTC growth strategy and oversee all ecommerce initiatives from strategy to execution. The role focuses on conversion optimization, customer retention, merchandising, and channel strategy to drive profitable growth.

The candidate will own the DTC business, manage Amazon via an external agency, and collaborate with marketing leadership to optimize digital performance across paid and organic channels.

Qualifications

• Own the DTC ecommerce business and drive growth through merchandising and promotions.
• Improve conversion rates, CAC, retention, and customer lifetime value with data-driven strategies.
• Oversee Amazon via external agency and optimize partner performance.

Responsibilities

• Own the DTC ecommerce business, including revenue growth and website performance.
• Develop and execute strategies to improve conversion, customer acquisition, retention, and lifetime value.
• Oversee the Amazon business through an external agency, holding partners accountable for performance and identifying opportunities for growth.
• Manage external agency relationships across paid media, Amazon, and digital marketing while ensuring alignment with business objectives.
• Lead the marketing function, partnering closely with an internal Marketing Manager and executive leadership.
• Analyze KPIs and business performance to make data-driven decisions across all digital channels.
• Collaborate with cross-functional teams on forecasting, inventory planning, promotional calendars, and customer experience initiatives.

Skills

Ecommerce leadership

DTC strategy

Digital marketing

P&L ownership

Agency management

Data-driven decisions

Tools

Shopify

Analytics tools

Job description

Director of Ecommerce & Digital Marketing

Location: Fort Worth, TX (Hybrid) | Exceptional remote candidates will be considered.

We're partnering with a growing consumer products company to identify a Director of Ecommerce & Digital Marketing who will own the company's direct-to-consumer growth strategy and lead all ecommerce initiatives.

This is an excellent opportunity for an ecommerce leader who has successfully scaled a DTC business and enjoys building profitable growth through conversion optimization, customer retention, merchandising, and channel strategy—not simply increasing advertising spend.

What You’ll Do

• Own the DTC ecommerce business, including revenue growth, merchandising, promotional strategy, and website performance.
• Develop and execute strategies to improve conversion, customer acquisition, retention, and lifetime value.
• Oversee the Amazon business through an external agency, holding partners accountable for performance and identifying opportunities for growth.
• Manage external agency relationships across paid media, Amazon, and digital marketing while ensuring alignment with business objectives.
• Lead the marketing function, partnering closely with an internal Marketing Manager and executive leadership.
• Analyze KPIs and business performance to make data-driven decisions across all digital channels.
• Collaborate with cross-functional teams on forecasting, inventory planning, promotional calendars, and customer experience initiatives.

What We’re Looking For

• 5+ years of ecommerce leadership experience with ownership of a DTC business, ecommerce department, or P&L.
• Demonstrated success scaling an ecommerce business through conversion, retention, merchandising, and channel optimization.
• Strong Shopify experience and familiarity with ecommerce platforms and analytics tools.
• Experience overseeing Amazon and managing agency relationships.
• Strong understanding of digital marketing, paid media, CRM, email/SMS, and customer lifecycle marketing.
• Analytical mindset with experience using KPIs to drive profitable business decisions.
• Experience within CPG, consumer products, or another tangible goods category is preferred.

Why This Opportunity?

• Own and shape the ecommerce strategy for a growing consumer brand with significant runway.
• High visibility with executive leadership and the opportunity to make a measurable business impact.
• Strategic leadership role with established agency partners and internal resources already in place.
• Competitive compensation package, bonus opportunity, comprehensive benefits, and a flexible hybrid work environment.