Global Director, Digital Demand Generation

Singapore Post; Miami (FL); On-site; USD 180,000 - 230,000; Full time

Job summary

Simpro Group in the United States seeks a Director of Digital Demand Generation to lead strategy across paid search, ABM, and performance media, driving pipeline and revenue growth. You will shape budgets, optimize campaigns, and deliver executive-level insights.

The role requires extensive leadership in growth marketing, direct team coaching, and management of external agencies, with strong analytics, CRM, and marketing automation proficiency.

Qualifications

• Extensive leadership experience in digital demand generation.
• Experience leading performance marketing teams and managing external agency partners.
• Deep operational expertise across digital advertising platforms and performance media.
• Mastery of account-based marketing strategy, intent data, and buying committee engagement.
• Strong commercial acumen with proven success managing media budgets for ROI.
• Analytical mindset with proficiency in CRM, marketing automation, BI, and multi-touch attribution.

Responsibilities

• Shape and drive the digital demand generation strategy across paid search, performance media, display, retargeting, and ABM to build pipeline.
• Oversee execution across digital advertising platforms, optimizing bidding, targeting, and budgets.
• Enable ABM programs aligning segmentation, intent targeting, and engagement with GTM strategy.
• Direct campaign architecture and buying committee engagement to maximize lead conversion and revenue impact.
• Manage digital media budgets and optimize CAC, pipeline contribution, and ROI.
• Define metrics and attribution standards across lead creation and acquisition performance.
• Collaborate with marketing ops to improve tracking, attribution, lead routing, and analytics.
• Oversee experimentation to optimize landing pages, creatives, and conversions.
• Evaluate emerging growth opportunities and vendor relationships.
• Lead, coach, and develop a team of performance specialists.

Skills

Leadership

Performance marketing

Growth marketing

SaaS

Coaching

Agency management

Digital advertising

Search engine marketing

Account-based marketing

Data-driven decisions

CRM & automation

BI & analytics

Tools

CRM systems

Marketing automation tools

BI tools

Job description

Job Context

The Director, Digital Demand Generation is a strategic leadership role responsible for building and scaling the enterprise digital acquisition framework to drive qualified pipeline and measurable revenue growth. This position oversees digital marketing strategies across performance media, account-based marketing, and paid advertising channels to maximize campaign effectiveness and investment returns. The incumbent establishes operational targets, optimizes channel performance, and leads a team of digital marketing professionals to align acquisition strategies with broader commercial objectives. Operating with significant autonomy, this leader translates high-level growth priorities into high-performing digital campaigns and actionable executive insights.

What You’ll Do

Shapes and drives the digital demand generation strategy across paid search, performance media, display, retargeting, and account-based marketing initiatives to build pipeline.

Defines and oversees execution across digital advertising platforms, optimizing campaign architecture, bidding frameworks, audience targeting, and budget allocations.

Strategically enables account-based marketing programs, aligning account segmentation, intent targeting, and engagement initiatives with commercial go-to-market strategy.

Directs campaign architecture and buying committee engagement models across key market segments to maximize lead conversion and revenue impact.

Manages digital media budgets and optimizes capital allocation based on customer acquisition costs, pipeline contribution, and return on marketing investment.

Defines performance metrics and attribution standards across qualified lead creation, pipeline velocity, and acquisition performance targets.

Partners cross-functionally with marketing operations teams to improve tracking, attribution models, lead routing, and analytics reporting.

Oversees digital experimentation programs to continuously optimize landing page performance, campaign creative, conversion paths, and audience targeting.

Evaluates emerging digital growth opportunities, marketing technologies, and audience strategies to expand market reach and diversify acquisition channels.

Leads, coaches, and develops a team of performance specialists while directing agency and technology vendor relationships.

This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group

What You’ll Bring

Person Requirements

Extensive leadership experience in digital demand generation, performance marketing, or growth marketing within a SaaS environment.

Demonstrated track record of leading, coaching, and developing performance marketing teams while managing external agency partners.

Deep operational expertise across digital advertising platforms, performance media channels, search engine marketing, and campaign optimization.

Demonstrated mastery of account-based marketing strategy, intent data application, and buying committee engagement models.

Strong commercial acumen with proven success managing media budgets and driving measurable returns through pipeline creation and revenue impact.

Advanced analytical and data-driven decision-making capabilities, with proficiency in CRM systems, marketing automation tools, BI, and multi-touch attribution platforms.

Strong cross-functional stakeholder management skills, with the ability to articulate strategy and present recommendations to senior leadership.

Proven experience with conversion rate optimization, structured experimentation, A/B testing methodologies, and web performance enhancement.

Our Core Values

• We Are One Team
• We Are Customer Centric
• We Are Growth Minded
• We Are Accountable
• We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.