Global Director, Digital Demand Generation

Simpro Group; Miami (FL); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Simpro Group is seeking a Director of Digital Demand Generation to lead the enterprise-wide acquisition framework, build pipeline, and drive revenue growth across paid search, ABM, and performance media.

You will set targets, optimize budgets, coach a team of digital marketing professionals, and deliver executive-level insights through analytics and attribution.

Qualifications

• Extensive leadership experience in digital demand generation, performance marketing, or growth marketing within a SaaS environment.
• Proven track record coaching performance marketing teams and managing external agency partners.
• Deep operational expertise across digital advertising platforms, performance media channels, search engine marketing, and campaign optimization.
• Demonstrated mastery of account-based marketing strategy, intent data application, and buying committee engagement models.

Responsibilities

• Shapes and drives the digital demand generation strategy across paid search, performance media, display, retargeting, and account-based marketing initiatives to build pipeline.
• Defines and oversees execution across digital advertising platforms, optimizing campaign architecture, bidding frameworks, audience targeting, and budget allocations.
• Strategically enables account-based marketing programs, aligning account segmentation, intent targeting, and engagement initiatives with commercial go-to-market strategy.
• Directs campaign architecture and buying committee engagement models across key market segments to maximize lead conversion and revenue impact.
• Manages digital media budgets and optimizes capital allocation based on customer acquisition costs, pipeline contribution, and return on marketing investment.
• Defines performance metrics and attribution standards across qualified lead creation, pipeline velocity, and acquisition performance targets.
• Partners cross-functionally with marketing operations teams to improve tracking, attribution models, lead routing, and analytics reporting.
• Oversees digital experimentation programs to continuously optimize landing page performance, campaign creative, conversion paths, and audience targeting.
• Evaluates emerging digital growth opportunities, marketing technologies, and audience strategies to expand market reach and diversify acquisition channels.
• Leads, coaches, and develops a team of performance specialists while directing agency and technology vendor relationships.

Skills

Leadership

Digital Demand Generation

Performance Marketing

ABM

Team Coaching

Agency Management

Budget Management

Analytics

CRM/MA Tools

Conversion & CRO

Tools

CRM systems

Marketing Automation Tools

BI Tools

Multi-touch Attribution Platforms

Job description

Job Context

The Director, Digital Demand Generation is a strategic leadership role responsible for building and scaling the enterprise digital acquisition framework to drive qualified pipeline and measurable revenue growth. This position oversees digital marketing strategies across performance media, account-based marketing, and paid advertising channels to maximize campaign effectiveness and investment returns. The incumbent establishes operational targets, optimizes channel performance, and leads a team of digital marketing professionals to align acquisition strategies with broader commercial objectives. Operating with significant autonomy, this leader translates high-level growth priorities into high-performing digital campaigns and actionable executive insights. This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group.

What You’ll Do

• Shapes and drives the digital demand generation strategy across paid search, performance media, display, retargeting, and account-based marketing initiatives to build pipeline.
• Defines and oversees execution across digital advertising platforms, optimizing campaign architecture, bidding frameworks, audience targeting, and budget allocations.
• Strategically enables account-based marketing programs, aligning account segmentation, intent targeting, and engagement initiatives with commercial go-to-market strategy.
• Directs campaign architecture and buying committee engagement models across key market segments to maximize lead conversion and revenue impact.
• Manages digital media budgets and optimizes capital allocation based on customer acquisition costs, pipeline contribution, and return on marketing investment.
• Defines performance metrics and attribution standards across qualified lead creation, pipeline velocity, and acquisition performance targets.
• Partners cross-functionally with marketing operations teams to improve tracking, attribution models, lead routing, and analytics reporting.
• Oversees digital experimentation programs to continuously optimize landing page performance, campaign creative, conversion paths, and audience targeting.
• Evaluates emerging digital growth opportunities, marketing technologies, and audience strategies to expand market reach and diversify acquisition channels.
• Leads, coaches, and develops a team of performance specialists while directing agency and technology vendor relationships.

What You’ll Bring

• Extensive leadership experience in digital demand generation, performance marketing, or growth marketing within a SaaS environment.
• Demonstrated track record of leading, coaching, and developing performance marketing teams while managing external agency partners.
• Deep operational expertise across digital advertising platforms, performance media channels, search engine marketing, and campaign optimization.
• Demonstrated mastery of account-based marketing strategy, intent data application, and buying committee engagement models.
• Strong commercial acumen with proven success managing media budgets and driving measurable returns through pipeline creation and revenue impact.
• Advanced analytical and data-driven decision-making capabilities, with proficiency in CRM systems, marketing automation tools, BI, and multi-touch attribution platforms.
• Strong cross-functional stakeholder management skills, with the ability to articulate strategy and present recommendations to senior leadership.
• Proven experience with conversion rate optimization, structured experimentation, A/B testing methodologies, and web performance enhancement.

Our Core Values

We Are One Team We Are Customer Centric We Are Growth Minded We Are Accountable We Celebrate Success Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments.

This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

*Please note, no agencies will be accepted in the recruitment of this role.

Welcome to Simpro! Together with AroFlo, BigChange and ClockShark we are one team made up of many nationalities. We are customer-centric, always putting our customers and teammates first. We take accountability, owning both our innovations and our mistakes. We're growth-minded, constantly learning and evolving. And most of all, we celebrate our successes together!

Simpro Group provides best-in-class SaaS field service management solutions to trade and field service businesses worldwide.

The group comprises four industry-leading companies, Simpro, AroFlo, BigChange and ClockShark, with offices across North America, Australia, New Zealand and the UK.

Simpro, AroFlo & BigChange provide comprehensive field service management software for growth-minded trade and field service businesses, while ClockShark specializes in time-tracking and scheduling software solutions.

Together, these companies seek to drive businesses forward with solutions that empower teams to work smarter, provide foundations for business scaling, and offer data-driven insights to fuel decision-making.

Simpro Group serves over 22,000 businesses and over 400,000 users worldwide and has a global workforce of more than 600 employees.

Ready to transform your business? Explore our products at simprogroup.com, aroflo.com, bigchange.com and clockshark.com.