Global Director, Digital Demand Generation

USA Simpro Software Ltd.; Miami (FL); On-site; USD 150,000 - 230,000; Full time

Job summary

Simpro Group in Miami, FL is seeking a Director of Digital Demand Generation to lead the enterprise digital acquisition framework, drive pipeline, and revenue growth across paid search, ABM, and performance media. You will align strategies with business goals and manage a team of performance marketing professionals.

The role requires extensive SaaS growth experience, strong leadership, and a data-driven approach to optimize campaigns, attribution, and partner relationships for maximum ROI.

Qualifications

• Extensive leadership experience in digital demand generation, performance marketing, or growth marketing within a SaaS environment.
• Proven track record coaching and developing performance marketing teams with external partners.
• Deep operational expertise across digital advertising platforms and campaign optimization.
• Mastery of account-based marketing, intent data, and buying committee engagement.
• Strong commercial acumen with proven budget management and ROI focus.
• Advanced data-driven decision-making with CRM/MA/BI proficiency.
• Cross-functional stakeholder management and executive communication skills.
• Experience with conversion rate optimization, A/B testing, and web optimization.

Responsibilities

• Shape and drive the digital demand generation strategy across paid search, performance media, display, retargeting, and ABM initiatives to build pipeline.
• Define and oversee execution across digital advertising platforms, optimizing architecture, bidding, targeting, and budgets.
• Enable ABM programs by aligning segmentation, intent targeting, and engagement with GTM strategy.
• Direct campaign architecture and engagement models across key market segments to maximize leads and revenue impact.
• Manage digital media budgets and optimize capital allocation based on CAC, pipeline contribution, and ROI.
• Define performance metrics and attribution standards across qualified leads, pipeline velocity, and acquisition targets.
• Partner with marketing operations to improve tracking, attribution, lead routing, and analytics reporting.
• Oversee digital experimentation programs to optimize landing pages, creative, paths, and audiences.
• Evaluate emerging growth opportunities, technologies, and audience strategies to expand reach.
• Lead, coach, and develop a team of performance specialists while managing agency/vendor relationships.

Skills

Leadership in digital

Team coaching

Analytical mindset

Cross-functional alignment

Conversion optimization

Budget management

CRM/MA/BI proficiency

Tools

CRM systems

Marketing automation

BI tools

Multi-touch attribution

Job description

Job Context

The Director, Digital Demand Generation is a strategic leadership role responsible for building and scaling the enterprise digital acquisition framework to drive qualified pipeline and measurable revenue growth. This position oversees digital marketing strategies across performance media, account-based marketing, and paid advertising channels to maximize campaign effectiveness and investment returns. The incumbent establishes operational targets, optimizes channel performance, and leads a team of digital marketing professionals to align acquisition strategies with broader commercial objectives. Operating with significant autonomy, this leader translates high-level growth priorities into high-performing digital campaigns and actionable executive insights. This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group.

What You’ll Do

• Shapes and drives the digital demand generation strategy across paid search, performance media, display, retargeting, and account-based marketing initiatives to build pipeline.
• Defines and oversees execution across digital advertising platforms, optimizing campaign architecture, bidding frameworks, audience targeting, and budget allocations.
• Strategically enables account-based marketing programs, aligning account segmentation, intent targeting, and engagement initiatives with commercial go-to-market strategy.
• Directs campaign architecture and buying committee engagement models across key market segments to maximize lead conversion and revenue impact.
• Manages digital media budgets and optimizes capital allocation based on customer acquisition costs, pipeline contribution, and return on marketing investment.
• Defines performance metrics and attribution standards across qualified lead creation, pipeline velocity, and acquisition performance targets.
• Partners cross-functionally with marketing operations teams to improve tracking, attribution models, lead routing, and analytics reporting.
• Oversees digital experimentation programs to continuously optimize landing page performance, campaign creative, conversion paths, and audience targeting.
• Evaluates emerging digital growth opportunities, marketing technologies, and audience strategies to expand market reach and diversify acquisition channels.
• Leads, coaches, and develops a team of performance specialists while directing agency and technology vendor relationships.

What You’ll Bring

• Extensive leadership experience in digital demand generation, performance marketing, or growth marketing within a SaaS environment.
• Demonstrated track record of leading, coaching, and developing performance marketing teams while managing external agency partners.
• Deep operational expertise across digital advertising platforms, performance media channels, search engine marketing, and campaign optimization.
• Demonstrated mastery of account-based marketing strategy, intent data application, and buying committee engagement models.
• Strong commercial acumen with proven success managing media budgets and driving measurable returns through pipeline creation and revenue impact.
• Advanced analytical and data-driven decision-making capabilities, with proficiency in CRM systems, marketing automation tools, BI, and multi-touch attribution platforms.
• Strong cross-functional stakeholder management skills, with the ability to articulate strategy and present recommendations to senior leadership.
• Proven experience with conversion rate optimization, structured experimentation, A/B testing methodologies, and web performance enhancement.

Our Core Values

We Are One Team We Are Customer Centric We Are Growth Minded We Are Accountable We Celebrate Success Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments.

This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

*Please note, no agencies will be accepted in the recruitment of this role.

Welcome to Simpro! Together with AroFlo, BigChange and ClockShark we are one team made up of many nationalities. We are customer-centric, always putting our customers and teammates first. We take accountability, owning both our innovations and our mistakes. We're growth-minded, constantly learning and evolving. And most of all, we celebrate our successes together!

Simpro Group provides best-in-class SaaS field service management solutions to trade and field service businesses worldwide.

The group comprises four industry-leading companies, Simpro, AroFlo, BigChange and ClockShark, with offices across North America, Australia, New Zealand and the UK.

Simpro, AroFlo & BigChange provide comprehensive field service management software for growth-minded trade and field service businesses, while ClockShark specializes in time-tracking and scheduling software solutions.

Together, these companies seek to drive businesses forward with solutions that empower teams to work smarter, provide foundations for business scaling, and offer data-driven insights to fuel decision-making.

Simpro Group serves over 22,000 businesses and over 400,000 users worldwide and has a global workforce of more than 600 employees.

Ready to transform your business? Explore our products at simprogroup.com, aroflo.com, bigchange.com and clockshark.com.